Cut The Digital Marketing BullS**t

digital marketing For those who may know me, I am a pretty easygoing person. Very rarely do I get caught up in the drama of the digital marketing industry.  My main focus in on delivering value to my customers. But over the last few weeks, I have been astounded at the amount of digital BS that some customers are being served by their vendors.

Let me first set the stage with a few basics I believe. (more…)

For Leaders: Why Failure is Still a Dirty Word

leadership Most of my writing is generated from two areas: my own interactions with the world/staff/family or from discussions with clients, either current or potential. I still encounter a struggle from business leaders or even people in my day-to-day life to say they failed at something.

There is still such a stigma when it comes to failure. I know from my seat as a leader, it took me a long time to be able to just say, “that I failed” or “I dropped the ball”. There was always a knee jerk reaction to scramble for a reason why something did not happen or trying to please the person that we are working on it and will drop everything to make it right.


“Did My Potential Employer See That?”

interview processMy company has been interviewing candidates to join our team due to our growth. That is great news for us and I am looking forward to meeting some of the final candidates.

I have written some articles in the past about the interview process of today, and what I look for in a candidate. I have also reviewed some mistakes candidates make during the process.

My purpose with this little rant is there is still a lack of understanding amongst candidates that your resume is not that piece of paper you have crafted with such poetic license. You know, the one where you had a title and ran a division, but in reality it was only you. You know, where you were responsible for growing the business by 400% over the last year but you were only a small part of the team.

I get it, (more…)

“Are You Selling Me Away from You?”

sellingI had a very interesting conversation with a prospective customer today. I was taken aback by a few things he said, one of which was “It sounds like you are trying to convince me not to take your services. You are selling me away from you.”

I laughed because I wasn’t trying to do that, but I wanted to put the ball in his court so he made the decision he was happy with, not one that I convinced him to make.


4 Ways to Improve Poor Execution for Better Results

poor execution3 am wide-awake and your mind won’t shut off. No sleep coming for the next few hours from worry about why a project is not going well. Why are you not executing on what your well-laid plans told you would happen. Who is to blame? You? Your Team? Both? Frustration everywhere…what to do? Damn, here comes the sun and off to work with the wrong energy and approach.

Every manager or leader worth their salt, including myself, has had these wake up calls or stress dreams.  I want to give you some ideas and tools you can implement to help put these thoughts to rest and allow you to see a clear path back from poor execution onto the road for great execution and success.

Execution without Emotional Judgement


Welcome to the On Demand Society

on demand societyI was listening to Brian Solis’s new podcast, Context Matters, and he mentioned the term “On Demand Society” when discussing Uber and its effect on not just business, but the economy in general. His point was that this ever-growing desire from consumers— to have things at their fingertips— is changing business as we know it. What struck me is how this desire for on-demand services will affect every business in the future. Businesses cannot sit on the sidelines to see if the On Demand Economy will succeed or fail before jumping in. I think it is here to stay and will evolve even more. Businesses need to use 2015 to adjust their strategy in some way to adapt to this growing phenomenon.


3 Checkup Tips to Improve Customer Experience

customer experienceAs you are reading this article, we are already a month into the New Year. You may find yourself still with a warm glow from celebrating a great 2014 or a little more motivated to recover from some disappointment. Now is the time to let the past go, focus on what you can control, and create an exceptional customer experience in 2015.

Before you head any further into the year, I think every business should give its marketing and processes a diagnostic checkup. If you bring your car in for service, they hook them up to the computer to find out what is working or what needs adjusting. Why not do the same things to improve the online customer experience? Here are a few ideas. (more…)

Targeting the Root Issue of Employee Performance

employee performanceEvery month there are managers reviewing their employee’s performance. At this time, statistics are viewed, metrics are measured and either the manager is happy or disappointed. What follows next is usually the “pep” talk. This is where the manager will tell the employee, “great job, let’s do it again” or “We need you to pick up your numbers.”

In both cases, the employee walks away and has no idea what to do. They go off and plan to work hard and hope that by the end of the next month they are sitting across form a happy manager.

Often I am brought in by a manager and asked to review a team’s performance. I sit and listen to the manager’s woes about how ineffective some of their team is and their stress to find great employees or their frustration that no one works as hard as they do.

Targeting the Root Issue of Employee Performance


Q & A: How to Unify Your Marketing Message

marketing messageAs I finished up my presentation at the UAAMG conference on Unified Marketing, a few of the dealers in the audience asked to sit down with them to discuss this one on one.

Defining your “Why Buy From Me” marketing message as unique.

We broke off to the side of the room and I asked them each to tell me what could they say in their marketing that made their dealership unique. A few things that came up were: (more…)

Is a Trusted Advisor Missing From Your Leadership Table?

Trusted AdvisorI was asked to speak recently to a group of automotive dealership management professionals and I asked the folks who set up the event, what they wanted the focus of the presentation to be.  They said to speak about what I thought was important for 2015 for dealers.

I touched on three topics. (more…)