Making Ideas Accessible

Interview Mistakes: Do You Really Want that Job?

Interview mistakes

Recently I have been holding interviews for candidates to add to my team and have been shocked at the amount of basic Interview Mistakes I am seeing. These simple mistakes can impact a candidate's ability to impress. A few months ago I wrote an … [Continue reading]

How to Improve Your Accountability Factor

accountability

I received an email from the owner of a business whose team was in a two day training session with us. He was receiving great feedback from his team but he wanted to review with us the “accountability” section in our training. “ So many courses … [Continue reading]

Do You Approach Your Work With Gratitude?

gratitude

This article is a little different than others I write because it is not about marketing, or training but about how we move through the world each day and our responsibility to others and ourselves. I was listening to a documentary on Carlos … [Continue reading]

Great Customer Service Training Focuses on Relationships

customer service

Take a moment to remember a time when you were blown away by someone’s service. Maybe a restaurant, a hotel or a company you did business with. What did they do that was so impressive? My guess is that it boils down to how their customer service … [Continue reading]

Reputation Management: Still needed?

With Yelp now adding a video feature, With Foursquare splitting it’s app into two different functions, (Foursquare to look for places and Swarm to check in) creating a great experience for customers is even more important for your Reputation … [Continue reading]

Unified Marketing Messages: Fighting Like Siblings?

Unified Marketing Messages

I have two young boys and as I watch their interaction, for the most part they get along and play well. But in a they can rocket towards extremes of “You are my best friend, I love you, let’s play together” to “It’s your fault, get out of my room, go … [Continue reading]

Customer Service: Is The Effort There Every Time?

Customer Service

I am Yankees fan and have been my whole life. Not just for the “Jeter” years but through the 70’s and the woeful 80’s as well. I have been able to see many great players but one I wish I saw was the great Joe DiMaggio. The reason was how he … [Continue reading]

Why Are Digital Marketing Managers Failing So Often?

Digital Marketing Managers

I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they have a website and that is enough. I see companies checking off the box, saying “I am doing social media”, or “I … [Continue reading]

Why Companies Fail to Hire Great Training Experts

Training Expert

I wrote an article a few weeks ago entitled “Digital Marketing Expert or “Expert”” where I provided questions that you should ask any Digital Marketing Expert in order to qualify that they know what they are doing. Interestingly enough, people … [Continue reading]

Actionable Data: How to Pinpoint and Execute

Actionable Data

As CEO of PCG Digital Marketing I have the opportunity to engage with many different leaders as I cross the country speaking and training. Two of the biggest questions I am asked are: “ How do I know what data I should be looking at?” “ Once I … [Continue reading]