Making Ideas Accessible

Q & A: How to Unify Your Marketing Message

marketing message

As I finished up my presentation at the UAAMG conference on Unified Marketing, a few of the dealers in the audience asked to sit down with them to discuss this one on one. Defining your “Why Buy From Me” marketing message as unique. We broke off to … [Continue reading]

Is a Trusted Advisor Missing From Your Leadership Table?

Trusted Advisor

I was asked to speak recently to a group of automotive dealership management professionals and I asked the folks who set up the event, what they wanted the focus of the presentation to be.  They said to speak about what I thought was important for … [Continue reading]

Is Customer Service Today Any Different than 1915?

customer service

Are customers more demanding then they have ever been? Possibly. Are they more knowledgeable? Possibly. Are businesses focusing on the right thing? Possibly not. I am not sure that at the end of the day if your customers are looking for … [Continue reading]

Customer Service Agents: The Tale of Two Packages

customer service

Pressure shows the true character and abilities of teams. As much as this may apply to sports teams, it applies to customer service teams as well. The holiday season for many companies is the “pressure” season for their success. Crowds are packing … [Continue reading]

Personal Accountability: Are You a “Tomorrow” Person?

accountability

Are you wondering why you cannot seem to get things done? Are you constantly setting goals but waiting to begin? Are you putting off till tomorrow any big decisions? You're accountability may be living in the land of tomorrow when you … [Continue reading]

Fixed Operations Departments Need Some Digital Love

automotive service

Working with dealerships across the US and internationally, I have noticed a scenario is common across almost every single one of them with very few exceptions.  Service and parts, or Fixed Operations departments are the top revenue driver for most … [Continue reading]

2015 Road for Digital Marketing Success.

Digital Marketing

Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year and what I feel dealers needs to focus on in the coming year. We have seen a movement where transparent reporting of … [Continue reading]

Tis the Season for Changing Vendors: But Should you?

vendors

Every year, as the calendar flips to holiday season, there is another ritual that happens in every personal and business life. Resolutions. Changes. New goals. Changing Vendors. Now I am always a proponent of review and change when needed, but too … [Continue reading]

Why Are You Outsourcing Your Reputation

Reputation management is the new outsourced service for businesses. There is a new cottage industry of vendors that have risen up to say that they will handle your reputation. Maybe they have called you to say that you do not have to worry, they will … [Continue reading]

Leadership in the Dealership: Podcast

Leadership

I wanted to thank the folks at Motocar Marketing for having me as a guest on their podcast discussing Leadership needs in the Automotive Dealership today. Here is part of the podcast. You can listen to it in it's entirety by clicking … [Continue reading]