Are Customer Reviews Really Important? Ask Chris

Are Customer Reviews Really Important? Ask Chris

Recently in a class I was teaching at Northwood University, some students asked why some dealership websites didn’t show more of their customer reviews if they are so important? “It seems like they are hiding their reviews instead of showing them off.” I could not... read more
Employee Training: A Room Full of Key Keepers?

Employee Training: A Room Full of Key Keepers?

Remember the character of the Key Keeper in the Matrix movies? He held the secrets to helping Keanu Reeves succeed. While this character was important for “The One’s” success having only one person in your company be responsible for certain tasks I feel is a flawed... read more
Are You Maximizing Every Employee Training Opportunity?

Are You Maximizing Every Employee Training Opportunity?

The dealership’s day began with a quick sales meeting. Twelve salespeople and their GSM huddled around a large TV screen to watch the daily installment from a sales trainer’s learning platform. When the trainer began to pose questions, the GSM repeated the choices in... read more
Are You An Unknown Beacon of Inspiration

Are You An Unknown Beacon of Inspiration

I am very excited to have the opportunity to teach a class on Digital Marketing at Northwood University.  As I was waiting to begin my first class, I sat in on another teacher’s class of freshman students and I was not ready for what I saw. I had time to watch these... read more
#1 Mistake Why Employee Training Doesn’t Stick

#1 Mistake Why Employee Training Doesn’t Stick

This is the second in a series of articles on managing or leading a team. Over $70 billion is spent each year on corporate employee training. Think of all the internal company training that may not even be included in this number. And yet the majority of training... read more
Why Do You Want to be Part of Management?

Why Do You Want to be Part of Management?

Back from a brief vacation and ready to dive back in. This will be the first of a series of articles discussing leading or managing a team. I have been preparing new management training courses for our PCG Learning Center on this topic and thought I would share some... read more

Band-Aids Don’t Fix Broken Processes

When I was looking to improve my golf game (I could hack my way around the course but it was ugly) my coach asked me what my end goal was. Did I want him to provide a Band-Aid for my game or did I really want to learn how to play golf. I asked him what he meant by... read more

4 Reasons Why Focusing on Competition Kills Business

Too often I hear business leaders bemoan their competition. Their competition is the reason they are losing market share. Their competition is the reason they cannot attract customers. Their competition is this or that and on and on it goes I am here to tell you that... read more

How 10-Year-Old Pitchers Can Help Train Your Team

  My son’s baseball team was having trouble getting the ball over the plate when they pitched. The coach asked me to see if I could help. When I asked the kids what their job was, they said, “To strike out the batters”. I asked them if the coach ever said that.... read more

Connect With Me

Connected Marketing

Smiley face

My goal with this blog is to help businesses and individuals connect.

.

I want to connect ideas on marketing, training and personal development and make these ideas accessible for organizations and people so they perform better.

.

I am blessed to have great support from my team at PCG Companies but most importantly I have a great wife and boys to keep reminding me what is important.
.

To keep moving forward.

.

Reach out if I can be of service.