Media
Glenn has been a featured author for multiple industry publications and the co-author of two books including Selling Cars in the Digital Age and The Power of Connected Marketing
Featured Blogs
What Is The Role Of The Marketing Manager?
Engaging Customers Where & When They Want
Long-Term Value Metric For Fixed Ops
The Power of
Connected Marketing
Customers are encountering your company’s message across multiple platforms and the list keeps growing. If your message is not connected and consistent through all of these channels you’re wasting marketing dollars. Your company’s ability to grow and succeed long term depends on it.
Glenn, along with Troy Spring and Tracy Myers, will share his expertise and strategies to help you connect your message with customers wherever they find you.
Selling Cars in
the Digital Age
If your vision to create a world-class experience for consumers at your dealership has not yet fully manifested, this book provides tactical advice to achieve that goal. If you want to enhance your current sales processes to engage with car shoppers using the internet, this book is the blueprint to do so.
Outlines the structure, strategy, and processes needed to sell more cars in a time where a high percentage of consumers are using the Internet to research and purchase a vehicle. This book has been translated into 4 languages and is now in it’s 5th edition.
CBT News
The Need For Dealers To Focus On Digital Retailing
AutoMax
The Recruiter Podcast Fixed Ops & NADA Recap
Modern Dealership Magazine
In The Box Interview
Live At NADA
If you are looking for great information with actionable takeaways…then The Power of Connected Marketing is the book for you!”
Duane Cummings