Making Ideas Accessible

Are You An Unknown Beacon of Inspiration

inspirationI am very excited to have the opportunity to teach a class on Digital Marketing at Northwood University.  As I was waiting to begin my first class, I sat in on another teacher’s class of freshman students and I was not ready for what I saw.

I had time to watch these kids as they found seats, a little nervous, a little excited. Some students were posing to show their “coolness” or indifference while others were sitting up ready to please. As the teacher began, he told them all that they were going to come up and introduce themselves to the class.

Their task was to share their story in a 30 second to one minute elevator pitch. “The exercise”, he said, “was going to be repeated throughout the year because you will need to be able to communicate very quickly who you are, what your passion is and explain what your company does.”

One additional piece of information he asked them to share was who or what, outside of their family, was an inspiration to them or influenced them. And off we went. [Continue reading]

#1 Mistake Why Employee Training Doesn’t Stick

This is the second in a series of articles on managing or leading a team. Over $70 billion is spent each year on corporate employee training. Think of all the internal company training that may not even be included in this number. And yet the … [Continue reading]

Why Do You Want to be Part of Management?

management

Back from a brief vacation and ready to dive back in. This will be the first of a series of articles discussing leading or managing a team. I have been preparing new management training courses for our PCG Learning Center on this topic and thought … [Continue reading]

Band-Aids Don’t Fix Broken Processes

broken processes

When I was looking to improve my golf game (I could hack my way around the course but it was ugly) my coach asked me what my end goal was. Did I want him to provide a Band-Aid for my game or did I really want to learn how to play golf. I asked him … [Continue reading]

Is Your Website Content The Wikipedia for Your Industry?

website content

I was listening to my good friend Michael Cirillo and Robert Wiseman’s podcast, The Dealer Playbook the other day. The topic was content marketing and their guest on Episode #49 was Marcus Sheridan who spoke about how a business’s website content … [Continue reading]

4 Reasons Why Focusing on Competition Kills Business

defeating competition

Too often I hear business leaders bemoan their competition. Their competition is the reason they are losing market share. Their competition is the reason they cannot attract customers. Their competition is this or that and on and on it goes I am … [Continue reading]

How 10-Year-Old Pitchers Can Help Train Your Team

training

My son’s baseball team was having trouble getting the ball over the plate when they pitched. The coach asked me to see if I could help. When I asked the kids what their job was, they said, “To strike out the batters”. I asked them if the coach … [Continue reading]

“Is That What You Meant?”: Why Communication Skills Stink

communication skills

I will preface this article with a confession. I was as guilty of poor communication skills as the next leader. I have improved immensely over time with a lot of focus and gentle “reminders” from my teams, so if you are to be successful, you need to … [Continue reading]

Three Interview Tips I Wish Schools Taught

interview tips

It is very humbling for me, when I realize that others appreciate my writing. I recently had the father of a teammate from my son’s baseball team mention that he likes my blogs and recently read the article, on interview tips.  “Did My Potential … [Continue reading]

The Myth of Time Management

time management

I went to Amazon and typed in “Time Management” under books and this came up. 135,890 results for Books : "time management"   Really? Over 135K books on this subject yet many folks still complain that they have too little time to get things … [Continue reading]