Making Ideas Accessible

Closing Ratio 101: Stop Being a Lead Junkie

Closing RatioAre you a lead junkie? Are you addicted to testing every lead source that someone throws in front of you? Are you always asking others for that secret lead source that will solve all of your closing ratio problems? Is it time for an intervention?  Is it time to stand up and say, “I am a lead junkie and I need help”?

I have been asked these questions many times by automotive dealerships: “Which is the best lead source?” “Can you tell me if I should cut out this vendor or that vendor?” “My friends in my 20 group swear by these leads but they aren’t working for me, should I stop buying them?”

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The Routine of Success

success routine

I purposely took a week off from writing. Part because of a brutal cold, but also part because this topic took a bit longer to digest: creating or changing an effective routine that aligns with your success. Routine. This is not a word many of us … [Continue reading]

“5 Steps to Being a Great Leader” ? It’s Not That Simple

Leader

Being a true leader  is not easy. It is not a simple math equation where when you add two parts you come up with the same number every time. Leadership is messy at times. It is making the hard decisions. It is seeing two steps ahead of everyone … [Continue reading]

Digital Marketing Education? Isn’t That Why I Hired You?

Digital marketing education

This post was inspired by a conversation I had with a client. I was speaking to him about the importance of digital marketing education and why he should send some employees to our Digital Marketing Education classes we were holding. His response … [Continue reading]

Marketing Budget and ROI: What is the Right Mix

marketing budget

Watching a master bartender mix cocktails is a thing of beauty. Knowing the perfect blend of ingredients needed to deliver a flawless product is a skill that is envied by others. So too does the marketing manager strive for the perfect mix of … [Continue reading]

Management Dilemma: Doing $10/hr Jobs vs. Doing $100/hr Jobs?

Leadership Skills

One of my early mentors always asked me, “Do you know the value of your time?” This question is a huge management dilemma for many managers and leaders today. For some time that question perplexed me, because as an entry-level employee I … [Continue reading]

Success Strategy and Employee Performance

employee performance

How does your dealership determine their strategy for success?  I have heard and seen first hand many cases where a new initiative or goal is relayed from upper management without any strategy or specific processes to follow. Just a demand for … [Continue reading]

Business Success: Move the 60%

business success

How do I increase my team’s productivity? How do I increase my sales? Why isn’t my revenue increasing? How many of these questions have you asked yourself? Business success depends on improving your team’s performance which can be daunting, … [Continue reading]

Customer Service and a “Need For Speed”

Customer Service

Remember the Tom Cruise quote from Top Gun. “I have a need for speed”. Well businesses need to embrace that same concept when designing their customer service strategy. We all have seen “Customer Service” as a big buzzword used in marketing … [Continue reading]

Why is Change so Hard For My Employees?

Employee Change

There are many reasons why change is hard for your employees. According to many personality profiles the % of risk takers or even those who will embrace change is around 25%- 30% at most. That leaves 7 out of 10 employees who would rather not change. … [Continue reading]