Making Ideas Accessible

Digital Marketing Education? Isn’t That Why I Hired You?

Digital marketing educationThis post was inspired by a conversation I had with a client. I was speaking to him about the importance of digital marketing education and why he should send some employees to our Digital Marketing Education classes we were holding.

His response was, “I have no time to learn about this. That’s why I hired you”.

Now at first it seemed odd and I thought he might have a point. It is not as if I quiz my lawn care guy about all of the nuances of his job, nor do I sign up for classes at the local nursery to learn how I could better help improve my lawn care.

But then I took a step back and decided that in reality, this person was wrong. This was his business we were talking about, not a one-time service. This is what he spends the majority of his time each day and week on to provide for his family.

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Marketing Budget and ROI: What is the Right Mix

marketing budget

Watching a master bartender mix cocktails is a thing of beauty. Knowing the perfect blend of ingredients needed to deliver a flawless product is a skill that is envied by others. So too does the marketing manager strive for the perfect mix of … [Continue reading]

Management Dilemma: Doing $10/hr Jobs vs. Doing $100/hr Jobs?

Leadership Skills

One of my early mentors always asked me, “Do you know the value of your time?” This question is a huge management dilemma for many managers and leaders today. For some time that question perplexed me, because as an entry-level employee I … [Continue reading]

Success Strategy and Employee Performance

employee performance

How does your dealership determine their strategy for success?  I have heard and seen first hand many cases where a new initiative or goal is relayed from upper management without any strategy or specific processes to follow. Just a demand for … [Continue reading]

Business Success: Move the 60%

business success

How do I increase my team’s productivity? How do I increase my sales? Why isn’t my revenue increasing? How many of these questions have you asked yourself? Business success depends on improving your team’s performance which can be daunting, … [Continue reading]

Customer Service and a “Need For Speed”

Customer Service

Remember the Tom Cruise quote from Top Gun. “I have a need for speed”. Well businesses need to embrace that same concept when designing their customer service strategy. We all have seen “Customer Service” as a big buzzword used in marketing … [Continue reading]

Why is Change so Hard For My Employees?

Employee Change

There are many reasons why change is hard for your employees. According to many personality profiles the % of risk takers or even those who will embrace change is around 25%- 30% at most. That leaves 7 out of 10 employees who would rather not change. … [Continue reading]

Management Skills: Leader or Authority Figure

management skills

We so often hear the term leader being thrown around so casually as if anyone can be considered a leader. Many employees assume that those in charge of a project or a department or even the whole company are a leader just because they have … [Continue reading]

Automotive Digital Marketing Education: What is Needed.

Automotive Digital Marketing

Fact: 80-90% of shoppers going online before contacting a dealership. Fact: A dealership’s online presence is now their most important marketing initiative. Fact: Digital Marketing spending is now increasing as a portion of total marketing … [Continue reading]

Spend More Money or Refine My Employee Processes?

employees processes

“There are two ways to sell more. Increase your marketing budgets by twofold or refining the employee processes in place, thus becoming more efficient with money you currently spend. Which would you feel comfortable doing?” I posed this question … [Continue reading]