The response to my recent article, Marketing Silos are Killing your Business was overwhelming. Automotive dealers and business owners reached out to let me know of their struggles to get everyone to the same marketing table. They also loved the terminology on a Unified Marketing plan, versus talking about “Traditional” and “Online” marketing.
One of the comments struck me: “It seems like all the agencies do is point fingers at the other in order to protect their piece of the pie. Why can’t they work together to help ME?”