Making Ideas Accessible

Fixed Operations Departments Need Some Digital Love

fixed operationsWorking with dealerships across the US and internationally, I have noticed a scenario is common across almost every single one of them with very few exceptions.  Service and parts, or Fixed Operations departments are the top revenue driver for most dealerships but it is given the least marketing resources to grow.

I think most of the struggle is that dealers do not know how to expand their marketing efforts outside of offline marketing (in the form of mailers with specials, for example) to increase this revenue generator.

Their “digital” marketing efforts may only be a newsletter with a service coupon or an email blast. However, there is no consistent marketing through the digital world for parts or service.

What should a dealer do to in terms of marketing fixed operations online?

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2015 Road for Digital Marketing Success.

Digital Marketing

Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year and what I feel dealers needs to focus on in the coming year. We have seen a movement where transparent reporting of … [Continue reading]

Tis the Season for Changing Vendors: But Should you?

vendors

Every year, as the calendar flips to holiday season, there is another ritual that happens in every personal and business life. Resolutions. Changes. New goals. Changing Vendors. Now I am always a proponent of review and change when needed, but too … [Continue reading]

Why Are You Outsourcing Your Reputation

Reputation management is the new outsourced service for businesses. There is a new cottage industry of vendors that have risen up to say that they will handle your reputation. Maybe they have called you to say that you do not have to worry, they will … [Continue reading]

Leadership in the Dealership: Podcast

Leadership

I wanted to thank the folks at Motocar Marketing for having me as a guest on their podcast discussing Leadership needs in the Automotive Dealership today. Here is part of the podcast. You can listen to it in it's entirety by clicking … [Continue reading]

Why No Customer Service Skills Training for the Most Important Employee?

In working with automotive dealerships as I do, I am frequently asked where some of the biggest opportunities are. “How can I see the biggest impact right now?” “What do I have to spend or change to increase my sales?” And other questions like that.  … [Continue reading]

Closing Ratio 101: Stop Being a Lead Junkie

Closing Ratio

Are you a lead junkie? Are you addicted to testing every lead source that someone throws in front of you? Are you always asking others for that secret lead source that will solve all of your closing ratio problems? Is it time for an intervention?  Is … [Continue reading]

The Routine of Success

success routine

I purposely took a week off from writing. Part because of a brutal cold, but also part because this topic took a bit longer to digest: creating or changing an effective routine that aligns with your success. Routine. This is not a word many of us … [Continue reading]

“5 Steps to Being a Great Leader” ? It’s Not That Simple

Leader

Being a true leader  is not easy. It is not a simple math equation where when you add two parts you come up with the same number every time. Leadership is messy at times. It is making the hard decisions. It is seeing two steps ahead of everyone … [Continue reading]

Digital Marketing Education? Isn’t That Why I Hired You?

Digital marketing education

This post was inspired by a conversation I had with a client. I was speaking to him about the importance of digital marketing education and why he should send some employees to our Digital Marketing Education classes we were holding. His response … [Continue reading]