BRIDGING THE GAP BETWEEN IDEA AND EXECUTION

You Lose Focus- You Lose Business

Business FocusHow many times have you wasted energy and time because you let our mind focus on things out of our control?

How many times did the event you were stressing over turn out to be nothing?

How much lost time and revenue has your business lost because of this issue? I would say a tremendous amount.

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6 Ways to Ease Through an Executive Departure

Employee retention

When success brings about headhunters who are eager to poach your top employees, how do you handle that transition? The knee jerk reaction could be to “go emotional” on them. Throw them out immediately, remove any semblance of their work or … [Continue reading]

Who Moved My Business to this “Social” Town?

Social Town

All businesses need to take a moment to become aware of a trend happening right under their noses. We are heading back to a “local“ sense of doing business and although you have heard that catch phrase from pundits, it is real and let me explain … [Continue reading]

“We Gather Together to Pay our Last Respects to Your Business”

coffin

Right now, hundreds of consumers are looking for the product or service you provide in your area. These same people are having a hard time choosing because what they are finding online are: • Confusing marketing messages • Similar marketing … [Continue reading]

Why Your Business May be Heading for Divorce Court?

wedding topper

This past weekend I was honored to attend a friend’s wedding and in listening to the couple’s story on how they met you could feel that the room was inspired by their happiness. For myself, who is a little further down the path of marriage, it … [Continue reading]

Make Sure Technology Does Not Replace Your Message

mike

Many of us may remember the famous campaign message Bill Clinton used. “It is the economy, stupid!” So to all of you running a business, I say, “You are the message, stupid.” … [Continue reading]

How Much Collateral Damage is Your Marketing Causing?

sniper target

I recently read the autobiography of Chris Kyle, the most lethal sniper in US military history.  What struck me was his description of the different weapons and what they were used for. Each weapon had a different purpose for its use. It struck … [Continue reading]

Digital Marketing Is Still Marketing

marketing 101

Too many times when marketing managers or sales managers begin to focus on digital marketing they become confused with what they have to do. Their first thought is that all of their previous experience in sales or marketing has to completely change … [Continue reading]

The 4 “B”s of Great Customer Retention

thankyouphoto

There is an age-old truth in business that it is easier to keep a client than to find a new one. The one problem is that no one took the opportunity tell you how to keep the client. Many say, “What can I do besides delivering my service or product … [Continue reading]

Are You Buying It to Look Cool?

overflowing

I was a working actor in New York City for many years. While I was networking or on the audition circuit, I was always puzzled by a certain phenomenon that I encountered. I would run across other people who said they were in the same business at … [Continue reading]