This post was inspired by a conversation I had with a client. I was speaking to him about the importance of digital marketing education and why he should send some employees to our Digital Marketing Education classes we were holding.
His response was, “I have no time to learn about this. That’s why I hired you”.
Now at first it seemed odd and I thought he might have a point. It is not as if I quiz my lawn care guy about all of the nuances of his job, nor do I sign up for classes at the local nursery to learn how I could better help improve my lawn care.
But then I took a step back and decided that in reality, this person was wrong. This was his business we were talking about, not a one-time service. This is what he spends the majority of his time each day and week on to provide for his family.