Too often I hear business leaders bemoan their competition. Their competition is the reason they are losing market share. Their competition is the reason they cannot attract customers. Their competition is this or that and on and on it goes
I am here to tell you that your competition should not be the focus of your efforts.
Now I know that sounds simple. Easy to do but with the outbreak of social media, many times you cannot escape if they have a persistent social strategy.
I hear you saying, “Well I can just delete them!” but I am sure your mind will then switch to, “I wonder what they are doing? Are they talking bad about me?” which is worse.