I am very excited to have the opportunity to teach a class on Digital Marketing at Northwood University. As I was waiting to begin my first class, I sat in on another teacher’s class of freshman students and I was not ready for what I saw.
I had time to watch these kids as they found seats, a little nervous, a little excited. Some students were posing to show their “coolness” or indifference while others were sitting up ready to please. As the teacher began, he told them all that they were going to come up and introduce themselves to the class.
Their task was to share their story in a 30 second to one minute elevator pitch. “The exercise”, he said, “was going to be repeated throughout the year because you will need to be able to communicate very quickly who you are, what your passion is and explain what your company does.”
One additional piece of information he asked them to share was who or what, outside of their family, was an inspiration to them or influenced them. And off we went. [Continue reading]