by Glenn Pasch | Dec 9, 2015 | automotive customer service, automotive marketing, digital marketing, Leadership Development
Recently, while teaching a class at Northwood University, a student of mine asked me this question in regards to automotive service on a dealership’s website he was reviewing. “What do you mean?” I asked. “Well”, he said, “the service page on their...
by Glenn Pasch | Dec 10, 2014 | Automotive Dealership Training, Business Process, Business Strategy, employee performance
Working with dealerships across the US and internationally, I have noticed a scenario is common across almost every single one of them with very few exceptions. Service and parts, or Fixed Operations departments are the top revenue driver for most dealerships but it...
by Glenn Pasch | Dec 4, 2014 | Automotive Education, digital marketing, Management Training
Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year and what I feel dealers needs to focus on in the coming year. We have seen a movement where transparent reporting of vendor data has been a...
by Glenn Pasch | Sep 24, 2014 | Business Strategy, digital marketing, Online Marketing, Sales
Watching a master bartender mix cocktails is a thing of beauty. Knowing the perfect blend of ingredients needed to deliver a flawless product is a skill that is envied by others. So too does the marketing manager strive for the perfect mix of budget allocations so...