Whether you’re a sales agent, manager, or dealership leader, The Road to Sold gives you the tools to win in the digital marketplace. Master online sales, improve team performance, and create a seamless customer experience that drives real results.
Based on the core principles in Glenn Pasch’s book Road to Sold, this updated video series breaks down the full customer lifecycle—from initial awareness to long-term loyalty—into a clear, repeatable process your team can use every day.
Glenn Pasch has spent years coaching dealerships, internet sales teams, and automotive leaders on how to build processes that reduce chaos, improve communication, and increase sales. Now, the full framework is available in a simple, practical, easy-to-use video format.
Build awareness that attracts the right customers
Define your brand promise and deliver on it consistently
Build long-term customer relationships
Design processes that eliminate gaps and generate momentum
Take ownership of your role in the customer journey
Track the metrics that matter most to your dealership
Coach and train your people effectively for efficiency
Bring it all together into a unified dealership strategy
Each module connects directly to a core chapter of your updated training framework.
Get a clear understanding of the full training journey. You’ll see how each module fits together and how the complete Road to Sold system helps your team create a seamless customer experience from start to finish.
You’ll Learn:
Before customers can choose you, they need to know you. This module shows how to build awareness online and offline in ways that attract motivated, high-quality customers.
You’ll learn:
Your brand promise is the commitment you make—and must deliver—every time a customer interacts with your dealership.
You’ll learn:
Your people and your structure determine how well your process performs. This module shows how to organize roles, responsibilities, and communication for maximum clarity and efficiency.
You’ll learn:
A great process is the backbone of customer experience. This video breaks down how to design and document a straightforward process your entire team can follow.
You’ll learn:
Every team member plays a role. This module focuses on personal accountability and how individual actions affect the entire customer experience.
You’ll learn:
To improve your process, you must measure it. This video shows which metrics truly matter—and how to use them to set goals, coach your team, and drive performance.
You’ll learn:
Long-term success requires continuous skill development. This module teaches you how to create a training environment that keeps your team sharp, aligned, and improving.
You’ll learn:
Acquiring a customer is just the beginning. This module teaches how to retain more customers and build lifetime value through simple, consistent follow-up habits.
You’ll learn:
This final module gives you the complete implementation playbook. You’ll learn how to take everything you’ve learned and turn it into a successful, unified dealership strategy.
You’ll learn:
of clear, simple, easy-to-apply video lessons for every dealership role.
Action plans, checklists, accountability sheets, and process templates.
Access to the Pasch Group Academy, an eLearning platform
Built on a real-world framework used by high-performing dealerships
Designed for efficient, quick implementation and measurable improvement
Aligns marketing, sales, csutomer experience and operations around one process
Reduces confusion, lost leads, and inconsistent follow-up so your team has more control
Sharpen your skills and close more deals.
Drive more appointments and increase team accountability.
Improve performance, boost ROI, and provide a better culture.
Improve performance and boost ROI.
Take charge and improve your consistency as a Dealer Principal.
Stop running your teams with unclear or inconsistent processes.
Improve customer experience and boost retention.
If you want a clear, simple, proven framework your team can follow—this training is for you.
A stronger process. A more aligned team.
A better customer experience with better results.
It all begins with the Road to Sold.
The Road to Sold is the ultimate guide to mastering digital sales and turning online shoppers into loyal customers. In today’s competitive landscape, consumers demand transparency, fast assistance, and seamless communication before ever stepping into a dealership. Are you keeping up?
This book equips sales agents, managers, and dealership leaders with proven strategies to navigate the digital sales process, coach high-performing teams, and create efficient workflows that drive success. Combining real-world experience, expert insights, and key lessons from Selling Cars in the Digital Age and The Power of Connected Marketing, The Road to Sold is your blueprint for thriving in the modern automotive marketplace.
A comprehensive educational journey with a book and an accompanied 10-part video series.
Learn how to craft impactful messaging that resonates with today’s consumers.
Develop a connected, efficient, and customer-centric approach to online sales.
Set the foundation for consistent performance and measurable success.
Empower your team with proven coaching methods and sales techniques.
Discover how to turn one-time buyers into lifelong customers.
Power-packed with 160 pages of real-world insights, and game-changing sales tactics
Embark on a five-chapter journey packed with actionable strategies that transform processes
Includes bonus training resources. Bundle to unlock a 10-part video series designed to accelerate your success.
Corporate BDC at Walt Massey Auto
“I wish I would have had this as a guide for myself when I first started my BDC Director journey. This book is not just a guide; it’s a road map to the heart of the automotive industry.”
VP of Digital Ops at Casa Auto
“Glenn Pasch’s The Road to Sold is a call to adapt, evolve, and push forward with purpose”
COO of Epic BDC
“This book is a must have for anyone in a dealership, but even more specifically anyone in internet sales. Whether it’s your first day or tenth year, there’s information in here to learn, and that you can keep and reference in years to come. Glenn hit it out of the park with this one.”
Founder of #DCDW
“I realized that I had been following processes without truly understanding them. Now, thanks to this book, I am consciously competent, seeing my sales processes with clarity and intent.”
Corporate Trainer at Nyle Maxwell
“Glenn offers valuable insights and actionable advice that make a real impact. He excels at strategy, organization, and team development… without any sugar coating.”
Founder of Dealer World
“Every dealer should invest in this very valuable training manual disguised as a book. It proves once again he never settles and continues to innovate and stay out in front of this industry”
Based on Glenn’s years of experience in dealerships. It provides practical and tactical solutions that can be implemented immediately.
No. While automotive dealerships are an example, all of the strategies can be used by any business who does online sales.
It is structured following the customer journey to your business. Encountering you brand message, website and the interaction with your team.
Yes it has example email templates, manager checklists, training forms and metric guides.
Absolutely. It may not replace your current process but may provide new strategies to adjust or improve your current process.
Absolutely, you can do so via Amazon or through our website.
