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Guest Episode

Marketing & Sales

Selling Through Psychology: Understanding Buyer Behavior

With Guest: Jonathan Dawson

September 17, 2024

Episode 190

Episode Summary

What does it mean to sell through psychology? Can understanding buyer behavior through the right questions lead to increased sales? This week, we dive into these questions with Jonathan Dawson, sales trainer and creator of SELLCHOLOGY, a strategic process designed to maximize your sales potential. Whether you’re in sales or not, this episode is a must-listen. Jonathan demystifies complex sales psychology with clear, actionable insights.

Don’t miss out on this enlightening conversation. Remember to subscribe, activate notifications, and share this episode.

Thank you for your continued support in making our podcast a leader in the Personal Development and Leadership space. We’re grateful to be recognized as a top 20 podcast in this category!

Episode Guests

Jonathan Dawson

Automotive Consultant, Author, Speaker, and Coach

Glenn Pasch

CEO of PCG Digital

About Jonathan Dawson

Jonathan Dawson is an automotive consultant, sales trainer, author, speaker and coach – serving the automotive industry for over 20 years. He helps dealerships improve sales and implement effective leadership practices through Sellchology® – Selling through Psychology. This approach focuses on understanding buying behavior and why some sales approaches are more effective than others. In addition to consulting with dealers, Jonathan frequently speaks at conferences, state association and 20 group meetings. He is known for his conversational teaching style and a commonsense approach. His information is fresh because he is in dealerships every month and still sells cars.

About Glenn Pasch

Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including “The Power of Connected Marketing” and has spoken and educated audiences throughout the US and internationally.

Thanks for making this a top 20 podcast in Personal Development space

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Episode 190

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Selling Through Psychology: Understanding Buyer Behavior

What does it mean to sell through psychology? Can understanding buyer behavior through the right questions lead to increased sales? This week, we dive into these questions with Jonathan Dawson, sales trainer and creator of SELLCHOLOGY, a strategic process designed to maximize your sales potential. Whether you’re in sales or not, this episode is a must-listen. Jonathan demystifies complex sales psychology with clear, actionable insights.

Don’t miss out on this enlightening conversation. Remember to subscribe, activate notifications, and share this episode.

Thank you for your continued support in making our podcast a leader in the Personal Development and Leadership space. We’re grateful to be recognized as a top 20 podcast in this category!

With Jonathan Dawson