Navigating the complexities of Social Media Marketing is a continuous challenge, involving mastering each platform, adapting to changes, understanding trends, and optimizing ad spend.
Join us in this episode with Sarah Ciociola, head of paid media at PCG Digital, as she breaks down the critical elements of successful social media marketing in today’s fast-paced market. Sarah oversees a team managing hundreds of clients and millions in ad budgets, providing her with a deep understanding of what truly works.
She’ll share insights on prioritizing efforts, leveraging internal staff, and crafting standout content. This tactical discussion is packed with expert advice you won’t want to miss.
Leading PCG Digital’s Search Engine Marketing and Paid Social Media teams as Paid Media Director with the goal of paving the road for digital advertising within a Privacy-First realm. She has spoken and led workshops at some of the biggest marketing conferences across the US.
Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.
Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including “The Power of Connected Marketing” and has spoken and educated audiences throughout the US and internationally.
Thanks for making this a top 20 podcast in Personal Development space
