by Glenn Pasch | Jun 14, 2016 | digital marketing, Online Marketing, Social Media
During the Gold Rush of the early 1900’s people crossed the country because they heard there was a way to find gold and become rich. Some were successful because they had the right investment in tools and had the right location. They also had the courage...
by Glenn Pasch | Jun 8, 2016 | Business Strategy, Marketing, Social Media
In my previous article, Clean Ads Work for Facebook Marketing, I was discussing the exit of Christopher Kimball, founder and face of the brand for America’s Test Kitchen. As I mentioned I am a fan of Christopher Kimball so when I clicked on their Facebook ad...
by Glenn Pasch | Jun 7, 2016 | digital marketing, Online Marketing, Social Media
Wonder why the Facebook Marketing your company is doing is not converting? There are a few things companies can learn from Christopher Kimball’s new venture, The Milk Street Kitchen and his departure from America’s Test Kitchen a brand/company helped to...
by Glenn Pasch | Mar 19, 2013 | Business Strategy, Customer Service Training, Management Training, Social Media
For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between initial...
by Glenn Pasch | Aug 1, 2012 | Automotive SEO, Customer Service Training, Management Training, Social Media
I have watched some debates online about the potential importance of a Klout score or other social influencer scores in the future. For those of you who do not know, Klout is a scoring system used to grade your “influence” online. My concern is that with any of these...
by Glenn Pasch | Jun 28, 2012 | Customer Service Training, Management Training Program, Social Media
I attend a lot of digital marketing conferences during the year and I cannot tell you how many companies have risen up in the last year or two offering services to run your business’s social media. It seems almost a paradox to me. Social media is about...
