by Glenn Pasch | May 1, 2013 | Business Strategy, Customer Service, digital marketing, Online Marketing
Many of us may remember the famous campaign message Bill Clinton used. “It is the economy, stupid!” So to all of you running a business, I say, “You are the message, stupid.” We, as businesses and as people, must create our message to differentiate ourselves. One...
by Glenn Pasch | Jan 31, 2012 | Automotive Zero Moment of Truth, Customer Service Training, internet reputation management, Online Marketing, Uncategorized
Reviews are creeping up everywhere I was checking in online the other day for my trip to Digital Marketing Strategies conference and Continental had placed the following set of tabs at the bottom of my boarding pass. Here were their suggestions for restaurants,...
by Glenn Pasch | Jan 22, 2012 | Customer Service, Improved Performance, Online Marketing, performance trainer, Uncategorized
As I travel and speak to business owners and industry people I have been asked if I could simplify how this “new” customer is shopping. How it affects their interaction and what can they do to improve their sales. Let me begin by saying that just because I am in...
by Glenn Pasch | Dec 21, 2011 | Customer Service Training, internet reputation management, Management Development, Online Marketing, performance improvement
As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your business. I want to focus on what happens when customers get on site and how...
by Glenn Pasch | Nov 6, 2011 | Customer Service Training, internet reputation management, Leadership Development, Online Marketing, performance consultant
I was sitting in a meeting when my cell phone rang. I did not recognize the number so I let it go to voicemail. On my drive home I listened to the message. “This message is for Mr. and Mrs. Pasch. This is Amica Insurance…” I perked up and wondered, what is wrong, is...
by Glenn Pasch | Oct 21, 2011 | Automotive Zero Moment of Truth, internet reputation management, Online Marketing
Many of you may remember that about a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a...
