by Glenn Pasch | Jan 29, 2014 | Business Strategy, Customer Service Training, Online Marketing, Reputation Management
All of us who are of a certain age have ordered products from the back of the comic books and thought they were the best things ever. Remember the seahorses you could grow, the bulging eyeglasses or even the Charles Atlas ads promising great results? We got the box,...
by Glenn Pasch | Dec 9, 2013 | Business Strategy, Leadership Training, Online Marketing
It seems like an odd concept, but as we move towards better efficiency with technology and the web, some seem to forget how to run their businesses. It seems as though they are looking for a quick solution to this new age of technology or- even more defeating- that...
by Glenn Pasch | Nov 26, 2013 | Business Strategy, Online Marketing, Reputation Management, reputation marketing
This is a continuing series of articles on the importance of Reputation Management as well as Marketing for businesses. With the announcement on 11/26/13 from Google that it had redesigned it’s Review Monitoring System for its Places for Business Dashboard...
by Glenn Pasch | Nov 4, 2013 | Business Strategy, internet reputation management, Online Marketing, Reputation Management, reputation marketing
Reputation management is a very passive activity for most business leaders. In many cases, businesses outsource this important task to a third party who will monitor review sites and alert you if something is said negatively about your company or respond on your...
by Glenn Pasch | Jul 9, 2013 | Business Strategy, digital marketing, Marketing, Online Marketing
Businesses spend thousands of dollars each month creating and distributing a marketing message in hopes of attracting customers. In a previous article, “Digital Marketing Is Still Marketing,” I spoke about how to create a unique message. This article is not a...
by Glenn Pasch | May 29, 2013 | Business Strategy, digital marketing, internet reputation management, Online Marketing
All businesses need to take a moment to become aware of a trend happening right under their noses. We are heading back to a “local“ sense of doing business and although you have heard that catch phrase from pundits, it is real and let me explain what I mean. My...
