by Glenn Pasch | Jun 8, 2016 | Business Strategy, Marketing, Social Media
In my previous article, Clean Ads Work for Facebook Marketing, I was discussing the exit of Christopher Kimball, founder and face of the brand for America’s Test Kitchen. As I mentioned I am a fan of Christopher Kimball so when I clicked on their Facebook ad...
by Glenn Pasch | May 9, 2016 | connected marketing, Marketing, Online Marketing
Marketing today has gotten even more complex. Customers are encountering your company’s message across multiple platforms. Offline: Radio, TV, Newspapers, Print Ads, Mail Online: Websites, Reviews, Blogs, Social Media In-Store: Employees, Banners, Signs, Word...
by Glenn Pasch | Jun 9, 2015 | automotive marketing, Business Strategy, digital marketing, Marketing
I was listening to my good friend Michael Cirillo and Robert Wiseman’s podcast, The Dealer Playbook the other day. The topic was content marketing and their guest on Episode #49 was Marcus Sheridan who spoke about how a business’s website content should be the...
by Glenn Pasch | Jan 22, 2015 | automotive marketing, Business Strategy, digital marketing, Marketing
As I finished up my presentation at the UAAMG conference on Unified Marketing, a few of the dealers in the audience asked to sit down with them to discuss this one on one. Defining your “Why Buy From Me” marketing message as unique. We broke off to the side of the...
by Glenn Pasch | Jan 14, 2015 | Business Strategy, digital marketing, Marketing
I was asked to speak recently to a group of automotive dealership management professionals and I asked the folks who set up the event, what they wanted the focus of the presentation to be. They said to speak about what I thought was important for 2015 for dealers. I...
by Glenn Pasch | Aug 5, 2014 | Business Strategy, digital marketing, Marketing, Training
Fact: 80-90% of shoppers going online before contacting a dealership. Fact: A dealership’s online presence is now their most important marketing initiative. Fact: Digital Marketing spending is now increasing as a portion of total marketing budgets. Fact: Dealer...
