Reputation Management: Still needed?

by Glenn Pasch | May 28, 2014 | Business Strategy, Customer Service Training, internet reputation management, Leadership Training, Management Training

With Yelp now adding a video feature, With Foursquare splitting it’s app into two different functions, (Foursquare to look for places and Swarm to check in) creating a great experience for customers is even more important for your Reputation Management process. As new...

Unified Marketing Messages: Fighting Like Siblings?

by Glenn Pasch | May 20, 2014 | Business Strategy, digital marketing, Leadership Training, Marketing

I have two young boys and as I watch their interaction, for the most part they get along and play well. But in a they can rocket towards extremes of “You are my best friend, I love you, let’s play together” to “It’s your fault, get out of my room, go play by...

Why Are Digital Marketing Managers Failing So Often?

by Glenn Pasch | May 6, 2014 | Automotive Marketing Conference, digital marketing, Leadership Training, Management Training

I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they have a website and that is enough. I see companies checking off the box, saying “I am doing social media”, or “I am doing SEO”...

Actionable Data: How to Pinpoint and Execute

by Glenn Pasch | Apr 23, 2014 | Business Strategy, digital marketing, Leadership Training

As CEO of PCG Digital Marketing I have the opportunity to engage with many different leaders as I cross the country speaking and training. Two of the biggest questions I am asked are: “ How do I know what data I should be looking at?” “ Once I have the data, what am I...

Marketing Silos are Killing your Business

by Glenn Pasch | Apr 2, 2014 | Automotive Marketing Conference, Business Strategy, Leadership Training, Marketing

I have been working on changing the Marketing Silo mentality in automotive digital marketing circles to get people to focus on their marketing efforts as a whole. Too often I hear dealers AND agencies talking about the marketing efforts in terms of traditional...

Do You Use Data Management or Your Gut for Business?

by Glenn Pasch | Mar 27, 2014 | Business Strategy, Leadership Development, Leadership Training

I have been blessed to travel and work with automotive dealers around the globe and although there are major differences in culture and some processes, I am still amazed how many leaders run their business from their “gut”instead on data management. In a world filled...