by Glenn Pasch | Mar 20, 2014 | Business Strategy, digital marketing, Online Marketing
In our continuing “Back to Basics” series, I wanted to review some common paid search mistakes I am seeing when I evaluate automotive dealership campaigns and reports. Right now the four dealerships I reviewed are spending thousands of dollars a month to advertise but...
by Glenn Pasch | Jul 9, 2013 | Business Strategy, digital marketing, Marketing, Online Marketing
Businesses spend thousands of dollars each month creating and distributing a marketing message in hopes of attracting customers. In a previous article, “Digital Marketing Is Still Marketing,” I spoke about how to create a unique message. This article is not a...
by Glenn Pasch | May 29, 2013 | Business Strategy, digital marketing, internet reputation management, Online Marketing
All businesses need to take a moment to become aware of a trend happening right under their noses. We are heading back to a “local“ sense of doing business and although you have heard that catch phrase from pundits, it is real and let me explain what I mean. My...
by Glenn Pasch | May 22, 2013 | Business Strategy, digital marketing, Leadership Training
Right now, hundreds of consumers are looking for the product or service you provide in your area. These same people are having a hard time choosing because what they are finding online are: • Confusing marketing messages • Similar marketing messages • Catchy tag lines...
by Glenn Pasch | May 1, 2013 | Business Strategy, Customer Service, digital marketing, Online Marketing
Many of us may remember the famous campaign message Bill Clinton used. “It is the economy, stupid!” So to all of you running a business, I say, “You are the message, stupid.” We, as businesses and as people, must create our message to differentiate ourselves. One...
by Glenn Pasch | Apr 17, 2013 | Business Strategy, digital marketing, Marketing
Too many times when marketing managers or sales managers begin to focus on digital marketing they become confused with what they have to do. Their first thought is that all of their previous experience in sales or marketing has to completely change in order to be...
