by Glenn Pasch | Aug 5, 2014 | Business Strategy, digital marketing, Marketing, Training
Fact: 80-90% of shoppers going online before contacting a dealership. Fact: A dealership’s online presence is now their most important marketing initiative. Fact: Digital Marketing spending is now increasing as a portion of total marketing budgets. Fact: Dealer...
by Glenn Pasch | May 20, 2014 | Business Strategy, digital marketing, Leadership Training, Marketing
I have two young boys and as I watch their interaction, for the most part they get along and play well. But in a they can rocket towards extremes of “You are my best friend, I love you, let’s play together” to “It’s your fault, get out of my room, go play by...
by Glenn Pasch | May 6, 2014 | Automotive Marketing Conference, digital marketing, Leadership Training, Management Training
I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they have a website and that is enough. I see companies checking off the box, saying “I am doing social media”, or “I am doing SEO”...
by Glenn Pasch | Apr 23, 2014 | Business Strategy, digital marketing, Leadership Training
As CEO of PCG Digital Marketing I have the opportunity to engage with many different leaders as I cross the country speaking and training. Two of the biggest questions I am asked are: “ How do I know what data I should be looking at?” “ Once I have the data, what am I...
by Glenn Pasch | Apr 15, 2014 | Automotive Marketing Conference, Business Strategy, digital marketing, Management Development
The response to my recent article, Marketing Silos are Killing your Business was overwhelming. Automotive dealers and business owners reached out to let me know of their struggles to get everyone to the same marketing table. They also loved the terminology on a...
by Glenn Pasch | Apr 13, 2014 | Business Process, Business Strategy, digital marketing, Management Development
I have been traveling over the last week, speaking at certain Digital Marketing events, reading some of the industry blogs as well and doing a lot of assessments for potential clients. Just like the very brilliant commercial for Holiday Inn, where someone steps in to...
