by Glenn Pasch | Jan 22, 2015 | automotive marketing, Business Strategy, digital marketing, Marketing
As I finished up my presentation at the UAAMG conference on Unified Marketing, a few of the dealers in the audience asked to sit down with them to discuss this one on one. Defining your “Why Buy From Me” marketing message as unique. We broke off to the side of the...
by Glenn Pasch | Jan 14, 2015 | Business Strategy, digital marketing, Marketing
I was asked to speak recently to a group of automotive dealership management professionals and I asked the folks who set up the event, what they wanted the focus of the presentation to be. They said to speak about what I thought was important for 2015 for dealers. I...
by Glenn Pasch | Dec 4, 2014 | Automotive Education, digital marketing, Management Training
Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year and what I feel dealers needs to focus on in the coming year. We have seen a movement where transparent reporting of vendor data has been a...
by Glenn Pasch | Nov 19, 2014 | Business Strategy, digital marketing, Reputation Management, reputation marketing
Reputation management is the new outsourced service for businesses. There is a new cottage industry of vendors that have risen up to say that they will handle your reputation. Maybe they have called you to say that you do not have to worry, they will watch what others...
by Glenn Pasch | Oct 1, 2014 | Business Strategy, digital marketing, employee performance, Management Training Program
This post was inspired by a conversation I had with a client. I was speaking to him about the importance of digital marketing education and why he should send some employees to our Digital Marketing Education classes we were holding. His response was, “I have no time...
by Glenn Pasch | Sep 24, 2014 | Business Strategy, digital marketing, Online Marketing, Sales
Watching a master bartender mix cocktails is a thing of beauty. Knowing the perfect blend of ingredients needed to deliver a flawless product is a skill that is envied by others. So too does the marketing manager strive for the perfect mix of budget allocations so...
