Marketing Silos are Killing your Business

by Glenn Pasch | Apr 2, 2014 | Automotive Marketing Conference, Business Strategy, Leadership Training, Marketing

I have been working on changing the Marketing Silo mentality in automotive digital marketing circles to get people to focus on their marketing efforts as a whole. Too often I hear dealers AND agencies talking about the marketing efforts in terms of traditional...

Do You Use Data Management or Your Gut for Business?

by Glenn Pasch | Mar 27, 2014 | Business Strategy, Leadership Development, Leadership Training

I have been blessed to travel and work with automotive dealers around the globe and although there are major differences in culture and some processes, I am still amazed how many leaders run their business from their “gut”instead on data management. In a world filled...

Common Paid Search Mistakes that Are Wasting Your Money

by Glenn Pasch | Mar 20, 2014 | Business Strategy, digital marketing, Online Marketing

In our continuing “Back to Basics” series, I wanted to review some common paid search mistakes I am seeing when I evaluate automotive dealership campaigns and reports. Right now the four dealerships I reviewed are spending thousands of dollars a month to advertise but...

Common Website Mistakes That Are Hurting Your Business

by Glenn Pasch | Mar 4, 2014 | Business Strategy

Over the last week I have been asked to assess a few small to mid-size business websites and give them feedback on how to improve. One was for a small business handling insurance, one was an automotive dealer and, lastly, one was for a consulting firm. I have seen...

Leadership Styles Learned from the New Lego Movie

by Glenn Pasch | Feb 25, 2014 | Business Strategy, Leadership Training, Management Development, Training

I took my family to see this wonderful movie and I was not only astonished at its creativity but I walked away with a few leadership lessons I could bring to my team the following Monday. If you have ever built Legos, you may fall into one of two camps of people… The...

How to Use Performance Reviews to Anchor in Your Culture

by Glenn Pasch | Feb 10, 2014 | Business Process, Business Strategy, Leadership Training

Each year I sit in on performance reviews for my team. I choose to sit in on every review from the top leadership team all the way down to the newest employee. Some of my friends who run their own companies ask me, “Why would you do that? Shouldn’t you be doing...