by Glenn Pasch | Jun 8, 2016 | Business Strategy, Marketing, Social Media
In my previous article, Clean Ads Work for Facebook Marketing, I was discussing the exit of Christopher Kimball, founder and face of the brand for America’s Test Kitchen. As I mentioned I am a fan of Christopher Kimball so when I clicked on their Facebook ad...
by Glenn Pasch | Dec 1, 2015 | automotive customer service, Business Strategy, Customer Service, internet reputation management, Reputation Management
Recently in a class I was teaching at Northwood University, some students asked why some dealership websites didn’t show more of their customer reviews if they are so important? “It seems like they are hiding their reviews instead of showing them off.” I could not...
by Glenn Pasch | Aug 19, 2015 | Business Strategy, employee performance, Management Training
This is the second in a series of articles on managing or leading a team. Over $70 billion is spent each year on corporate employee training. Think of all the internal company training that may not even be included in this number. And yet the majority of training...
by Glenn Pasch | Aug 4, 2015 | Business Strategy, Management Development, Management Training
Back from a brief vacation and ready to dive back in. This will be the first of a series of articles discussing leading or managing a team. I have been preparing new management training courses for our PCG Learning Center on this topic and thought I would share some...
by Glenn Pasch | Jun 23, 2015 | Automotive Dealership Training, Business Strategy, Leadership Training, Management Training, performance improvement
When I was looking to improve my golf game (I could hack my way around the course but it was ugly) my coach asked me what my end goal was. Did I want him to provide a Band-Aid for my game or did I really want to learn how to play golf. I asked him what he meant by...
by Glenn Pasch | Jun 9, 2015 | automotive marketing, Business Strategy, digital marketing, Marketing
I was listening to my good friend Michael Cirillo and Robert Wiseman’s podcast, The Dealer Playbook the other day. The topic was content marketing and their guest on Episode #49 was Marcus Sheridan who spoke about how a business’s website content should be the...
