by Glenn Pasch | Jan 31, 2012 | Automotive Zero Moment of Truth, Customer Service Training, internet reputation management, Online Marketing, Uncategorized
Reviews are creeping up everywhere I was checking in online the other day for my trip to Digital Marketing Strategies conference and Continental had placed the following set of tabs at the bottom of my boarding pass. Here were their suggestions for restaurants,...
by Glenn Pasch | Oct 21, 2011 | Automotive Zero Moment of Truth, internet reputation management, Online Marketing
Many of you may remember that about a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a...
by Glenn Pasch | Oct 15, 2011 | Automotive Dealership Training, Automotive Marketing Conference, Automotive Zero Moment of Truth
Sitting here after Driving Sales Executive Summit, reviewing my notes and thoughts about this event. First, all who did not take the time to come, you missed out. Not just on a great location, not just on the networking but on the incredibly high level of education....
