by Glenn Pasch | Dec 9, 2015 | automotive customer service, automotive marketing, digital marketing, Leadership Development
Recently, while teaching a class at Northwood University, a student of mine asked me this question in regards to automotive service on a dealership’s website he was reviewing. “What do you mean?” I asked. “Well”, he said, “the service page on their...
by Glenn Pasch | Dec 1, 2015 | automotive customer service, Business Strategy, Customer Service, internet reputation management, Reputation Management
Recently in a class I was teaching at Northwood University, some students asked why some dealership websites didn’t show more of their customer reviews if they are so important? “It seems like they are hiding their reviews instead of showing them off.” I could not...
by Glenn Pasch | Nov 2, 2015 | employee training, Leadership Development, Management Training
Remember the character of the Key Keeper in the Matrix movies? He held the secrets to helping Keanu Reeves succeed. While this character was important for “The One’s” success having only one person in your company be responsible for certain tasks I feel is a flawed...
by Glenn Pasch | Oct 13, 2015 | employee performance, employee training, Leadership Development, management coaching
The dealership’s day began with a quick sales meeting. Twelve salespeople and their GSM huddled around a large TV screen to watch the daily installment from a sales trainer’s learning platform. When the trainer began to pose questions, the GSM repeated the choices in...
by Glenn Pasch | Sep 1, 2015 | employee performance, Leadership Training, Management Training
I am very excited to have the opportunity to teach a class on Digital Marketing at Northwood University. As I was waiting to begin my first class, I sat in on another teacher’s class of freshman students and I was not ready for what I saw. I had time to watch these...
