by Glenn Pasch | Apr 17, 2013 | Business Strategy, digital marketing, Marketing
Too many times when marketing managers or sales managers begin to focus on digital marketing they become confused with what they have to do. Their first thought is that all of their previous experience in sales or marketing has to completely change in order to be...
by Glenn Pasch | Apr 9, 2013 | Customer Service Training, Management Training
There is an age-old truth in business that it is easier to keep a client than to find a new one. The one problem is that no one took the opportunity tell you how to keep the client. Many say, “What can I do besides delivering my service or product as expected?” And...
by Glenn Pasch | Apr 3, 2013 | Business Process, Business Strategy, Leadership Training
I was a working actor in New York City for many years. While I was networking or on the audition circuit, I was always puzzled by a certain phenomenon that I encountered. I would run across other people who said they were in the same business at events or at parties...
by Glenn Pasch | Mar 19, 2013 | Business Strategy, Customer Service Training, Management Training, Social Media
For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between initial...
by Glenn Pasch | Mar 12, 2013 | Business Strategy, Customer Service, Management Training
According to Wikipedia the definition of customer service is: “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.” Although...
