by Glenn Pasch | Mar 5, 2015 | Business Strategy, Leadership Training, Sales
I had a very interesting conversation with a prospective customer today. I was taken aback by a few things he said, one of which was “It sounds like you are trying to convince me not to take your services. You are selling me away from you.” I laughed because I wasn’t...
by Glenn Pasch | Nov 21, 2013 | Business Strategy, Management Training, Sales, Training
Let’s keep it simple from the start; whatever you would say to a customer if they were in front of you is what you say online. There. Done. Period. I can stop writing now. But in reality, I can’t because for some reason businesses like to think online communication is...