by Glenn Pasch | May 28, 2014 | Business Strategy, Customer Service Training, internet reputation management, Leadership Training, Management Training
With Yelp now adding a video feature, With Foursquare splitting it’s app into two different functions, (Foursquare to look for places and Swarm to check in) creating a great experience for customers is even more important for your Reputation Management process. As new...
by Glenn Pasch | Mar 19, 2013 | Business Strategy, Customer Service Training, Management Training, Social Media
For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between initial...
by Glenn Pasch | Oct 21, 2011 | Automotive Zero Moment of Truth, internet reputation management, Online Marketing
Many of you may remember that about a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a...
by Glenn Pasch | Sep 29, 2010 | automotive customer service, Customer Service Training, internet reputation management, Management Training, performance consultant, Training
My last post discussed how your reputation online, begins onsite. I mentioned that I would discuss things that your could focus on that would immediately impact your customer’s experience. Here is one of the most overlooked employees in most businesses today. The...