by Glenn Pasch | Jun 9, 2015 | automotive marketing, Business Strategy, digital marketing, Marketing
I was listening to my good friend Michael Cirillo and Robert Wiseman’s podcast, The Dealer Playbook the other day. The topic was content marketing and their guest on Episode #49 was Marcus Sheridan who spoke about how a business’s website content should be the...
by Glenn Pasch | Apr 1, 2015 | Business Strategy, digital marketing, Online Marketing
For those who may know me, I am a pretty easygoing person. Very rarely do I get caught up in the drama of the digital marketing industry. My main focus in on delivering value to my customers. But over the last few weeks, I have been astounded at the amount of digital...
by Glenn Pasch | Jan 14, 2015 | Business Strategy, digital marketing, Marketing
I was asked to speak recently to a group of automotive dealership management professionals and I asked the folks who set up the event, what they wanted the focus of the presentation to be. They said to speak about what I thought was important for 2015 for dealers. I...
by Glenn Pasch | Dec 10, 2014 | Automotive Dealership Training, Business Process, Business Strategy, employee performance
Working with dealerships across the US and internationally, I have noticed a scenario is common across almost every single one of them with very few exceptions. Service and parts, or Fixed Operations departments are the top revenue driver for most dealerships but it...
by Glenn Pasch | May 20, 2014 | Business Strategy, digital marketing, Leadership Training, Marketing
I have two young boys and as I watch their interaction, for the most part they get along and play well. But in a they can rocket towards extremes of “You are my best friend, I love you, let’s play together” to “It’s your fault, get out of my room, go play by...