Marketing today has gotten even more complex. Customers are encountering your company’s message across multiple platforms.
Offline: Radio, TV, Newspapers, Print Ads, Mail
Online: Websites, Reviews, Blogs, Social Media
In-Store: Employees, Banners, Signs, Word of Mouth
And the list keeps growing.
If your message is not connected and consistent through all of these channels you’re wasting marketing dollars. Even though there are those who say some of these channels are dying, many are still using them so this book will teach you how to maximize your efforts.
This idea is the basis for my new book “The Power of Connected Marketing” that I wrote with Troy Spring and Tracy Myers. Over a year and a half ago I began writing about the idea of “Unification” of a company’s marketing efforts. The idea started from hearing the confusion when new clients or audiences spoke of their frustration with their marketing. As they described their multi-agency approach it was apparent that their branding or each marketing campaign was being done in what I called silos.
“Do Your Agencies Use The Power of Connected Marketing?”
Each agency or person was handling one aspect (silo) of marketing for a company and was not working with each other, thus not connected. For example, an agency handling the traditional marketing (radio, TV or direct mail) did not discuss with the digital agency where to send the traffic on the company’s website.
The actual idea to write a book came when I did a workshop at Troy and Tracy’s Unfair Advantage Mastermind Group on this topic. As we all had dinner later, we thought we should expand on the idea. Troy’s expertise is in traditional media and Tracy is known for the experience he creates for his customers when they visit his business and mine was online marketing.
We thought that if each of us provided education on how to excel at Offline-Online and On-Site marketing, then show how to connect it all, we would provide a resource like no other. We strongly believe we accomplished that goal with the book. We are confident it will help all businesses connect their marketing across channels, thus being more effective and efficient.
Our goal is to inspire companies from Fortune 500 to individual business owners to step back and look at your marketing efforts. Learn the questions to ask your agency partners, or yourself, so you can get your message out to your customers no matter where they find you.
Thank you to everyone who gave feedback and supported The Power of Connected Marketing. We look forward to hearing from readers with their stories of how this book helped their businesses get connected.
The book is available on Amazon as of May 13th. http://amzn.to/1QVvzln