Marketing Budget and ROI: What is the Right Mix

Watching a master bartender mix cocktails is a thing of beauty. Knowing the perfect blend of ingredients needed to deliver a flawless product is a skill that is envied by others. So too does the marketing manager strive for the perfect mix of budget allocations so... read more

Automotive Digital Marketing Education: What is Needed.

Fact: 80-90% of shoppers going online before contacting a dealership. Fact: A dealership’s online presence is now their most important marketing initiative. Fact: Digital Marketing spending is now increasing as a portion of total marketing budgets. Fact: Dealer... read more

Unified Marketing Messages: Fighting Like Siblings?

I have two young boys and as I watch their interaction, for the most part they get along and play well. But in a they can rocket towards extremes of “You are my best friend, I love you, let’s play together” to “It’s your fault, get out of my room, go play by... read more

Why Are Digital Marketing Managers Failing So Often?

I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they have a website and that is enough. I see companies checking off the box, saying “I am doing social media”, or “I am doing SEO”... read more

Actionable Data: How to Pinpoint and Execute

As CEO of PCG Digital Marketing I have the opportunity to engage with many different leaders as I cross the country speaking and training. Two of the biggest questions I am asked are: “ How do I know what data I should be looking at?” “ Once I have the data, what am I... read more

Marketing Silos Part 2: The Three-Headed Solution

The response to my recent article, Marketing Silos are Killing your Business was overwhelming. Automotive dealers and business owners reached out to let me know of their struggles to get everyone to the same marketing table. They also loved the terminology on a... read more

Digital Marketing Expert or “Expert?”

I have been traveling over the last week, speaking at certain Digital Marketing events, reading some of the industry blogs as well and doing a lot of assessments for potential clients. Just like the very brilliant commercial for Holiday Inn, where someone steps in to... read more

Common Paid Search Mistakes that Are Wasting Your Money

In our continuing “Back to Basics” series, I wanted to review some common paid search mistakes I am seeing when I evaluate automotive dealership campaigns and reports. Right now the four dealerships I reviewed are spending thousands of dollars a month to advertise but... read more

How A Great Idea Lost Revenue

  Businesses spend thousands of dollars each month creating and distributing a marketing message in hopes of attracting customers.  In a previous article, “Digital Marketing Is Still Marketing,” I spoke about how to create a unique message. This article is not a... read more

Connect With Me

Words- Actions- Results

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My goal with this blog is to help businesses and individuals connect.

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I want to connect ideas on marketing, training and personal development and make these ideas accessible for organizations and people so they perform better.

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I am blessed to have great support from my team at PCG Companies but most importantly I have a great wife and boys to keep reminding me what is important.
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To keep moving forward.

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Reach out if I can be of service.