Business Strategy Blog- Management Trainer- Conference Speaker
When success brings about headhunters who are eager to poach your top employees, how do you handle that transition? The knee jerk reaction could be to “go emotional” on them. Throw them out immediately, remove any semblance of their work or association with your company, begin to spread vicious rumors online of why they left so it taints their future, bad habits, unflattering photos and….I’m sorry that … [Read more...]
Right now, hundreds of consumers are looking for the product or service you provide in your area. These same people are having a hard time choosing because what they are finding online are: • Confusing marketing messages • Similar marketing messages • Catchy tag lines They really do not know who to trust or who to do business with until something stands out where they want to take action. If they can't find … [Read more...]
I was a working actor in New York City for many years. While I was networking or on the audition circuit, I was always puzzled by a certain phenomenon that I encountered. I would run across other people who said they were in the same business at events or at parties and they always let others know they were an “Actor.” Why is this odd? New York is filled with actors. Let me explain. … [Read more...]
As we head towards the end of Q1 in 2013, I asked my team to reach out to customers to ask the question, “What do we do differently than others in our field that keeps you a customer?” The answers were very pleasing. “You answer the phone.” “You are always available.” “You help me understand what you do.” “You never seemed satisfied with current results.” As a service organization that … [Read more...]
I want to speak to the managers of departments or teams for a moment. Have you listened to your team’s vocabulary recently? Not product knowledge, but what they are saying in terms of what has to get accomplished. We take our vocabulary for granted at times. We do not hear ourselves or understand that the words we choose will help us prioritize and accomplish tasks – or let us off the hook with excuses for not … [Read more...]
Here it is, a few weeks after New Years and some of you are very excited because you have been following your 2013 resolutions. You have a sense of accomplishment and look forward to continuing down this new road. Others have given up already and probably a 1/3 of you never set any new goals because you may think it is silly. To those people who feel setting a goal is silly needs to understand that without an objective … [Read more...]
If I ask you how 2012 was for you and for your business, what would you say? Great? Good? Brutal? The reason I am putting this out is that this is the time when the pundits all begin their lists of the “Best of 2012” and we somehow feel if we do not do the same, then the year does not end correctly. Businesses will look at their balance sheet or their sales targets to decide if 2012 was a good year. Personally, … [Read more...]
Over the past few weeks, articles I have read and some events I have attended have been focusing on the theme of “Big Data.” Multiple authors and speakers discussed how the need for big data was coming in many industries so that owners could manage their businesses more effectively. The comments ranged from utilizing this data in terms their website analytics to provide a better experience for their visitors. We … [Read more...]
Take a moment. Close your eyes and picture what you would like your business to look like. If you could do what you want and have what you want, what would it look like? What would it smell like? Let yourself stay with this vision for a bit so that you get that sense of satisfaction and accomplishment. Open your eyes, look around you and tell me what you see. Can you see things that could be? Or do you just see what … [Read more...]
I received a call from an automotive client whom I have become close with, and he asked me to help him prepare for a speaking engagement, “seeing as you do these things,” he said. I asked him what the event was and he said he was asked to speak on a panel as well as speak for 10 minutes on employee retention and training. He is a very humble person in public but very intense about business. He thought he needed … [Read more...]
Currently the CEO and Partner of PCG Digital Marketing and PCG Consulting which works with executive management and internal teams to develop new strategies around Digital Marketing initiatives that will enable businesses to achieve their desired objectives and priorities.
I am a writer, National Speaker and Trainer and I am blessed to have great support at PCG but most importantly I have a great wife and boys to keep reminding me what is important.