Business Strategy Blog- Management Trainer- Conference Speaker
I was a working actor in New York City for many years. While I was networking or on the audition circuit, I was always puzzled by a certain phenomenon that I encountered. I would run across other people who said they were in the same business at events or at parties and they always let others know they were an “Actor.” Why is this odd? New York is filled with actors. Let me explain. … [Read more...]
As we head towards the end of Q1 in 2013, I asked my team to reach out to customers to ask the question, “What do we do differently than others in our field that keeps you a customer?” The answers were very pleasing. “You answer the phone.” “You are always available.” “You help me understand what you do.” “You never seemed satisfied with current results.” As a service organization that … [Read more...]
Here it is, a few weeks after New Years and some of you are very excited because you have been following your 2013 resolutions. You have a sense of accomplishment and look forward to continuing down this new road. Others have given up already and probably a 1/3 of you never set any new goals because you may think it is silly. To those people who feel setting a goal is silly needs to understand that without an objective … [Read more...]
If I ask you how 2012 was for you and for your business, what would you say? Great? Good? Brutal? The reason I am putting this out is that this is the time when the pundits all begin their lists of the “Best of 2012” and we somehow feel if we do not do the same, then the year does not end correctly. Businesses will look at their balance sheet or their sales targets to decide if 2012 was a good year. Personally, … [Read more...]
In the immortal words of Pete Townsend of The Who: Who are you? I really want to know Who are you? I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their online reputation will be in regards to their success in 2013. Simply put, if consumers cannot find who you are and how you take care of your customers very easily … [Read more...]
Over the past few weeks, articles I have read and some events I have attended have been focusing on the theme of “Big Data.” Multiple authors and speakers discussed how the need for big data was coming in many industries so that owners could manage their businesses more effectively. The comments ranged from utilizing this data in terms their website analytics to provide a better experience for their visitors. We … [Read more...]
Currently the CEO and Partner of PCG Digital Marketing and PCG Consulting which works with executive management and internal teams to develop new strategies around Digital Marketing initiatives that will enable businesses to achieve their desired objectives and priorities.
I am a writer, National Speaker and Trainer and I am blessed to have great support at PCG but most importantly I have a great wife and boys to keep reminding me what is important.