Making Ideas Accessible

Digital Marketing Expert or “Expert?”

Digital Marketing Expert

I have been traveling over the last week, speaking at certain Digital Marketing events, reading some of the industry blogs as well and doing a lot of assessments for potential clients. Just like the very brilliant commercial for Holiday Inn, where someone steps in to save the day with expertise gained by sleeping at the Holiday Inn, I am stunned at is the amount of misinformation that is being proposed to customers in … [Read more...]

How to Use Performance Reviews to Anchor in Your Culture

Organizational Culture

Each year I sit in on performance reviews for my team. I choose to sit in on every review from the top leadership team all the way down to the newest employee. Some of my friends who run their own companies ask me, “Why would you do that? Shouldn’t you be doing something more important?” or,  “Shouldn’t this be delegated to the managers of these teams?” Yes, I could delegate this task. I have the upmost faith in my … [Read more...]

Why Business Leaders Should Act Like Consultants

Leadership

There are many out there who would be categorized as a consultant. They are brought in to look at certain situations in a business, to present their findings and offer solutions. They may even be part of the implementation and follow up. The biggest asset that a consultant has is that they are not tied into the day-to-day emotions of the company or the day-to-day drama. They do not know individuals’ quirks or reasons … [Read more...]

My Advice to a “Scrooge” Owner When It Came to Accountability

Employee Accountability

In keeping with the holiday spirit, I would like to first wish all of my readers a safe and happy holiday season. Thank you for your comments and feedback in regards to not only providing you with articles on topics of interest, but helping me to improve each and every time I write. I would like to share this "gift" because it came up in a discussion with an industry friend who called to pick my brain on how to help … [Read more...]

Are You Buying It to Look Cool?

overflowing

I was a working actor in New York City for many years. While I was networking or on the audition circuit, I was always puzzled by a certain phenomenon that I encountered. I would run across other people who said they were in the same business at events or at parties and they always let others know they were an “Actor.” Why is this odd? New York is filled with actors. Let me explain. … [Read more...]

Do Your Customers Know What you Do?

customer satisfaction

As we head towards the end of Q1 in 2013, I asked my team to reach out to customers to ask the question, “What do we do differently than others in our field that keeps you a customer?” The answers were very pleasing. “You answer the phone.” “You are always available.” “You help me understand what you do.” “You never seemed satisfied with current results.” As a service organization that is music to my ears. … [Read more...]

Two Weeks into the New Year: Have You Changed Goals Yet?

My Goals

Here it is, a few weeks after New Years and some of you are very excited because you have been following your 2013 resolutions. You have a sense of accomplishment and look forward to continuing down this new road. Others have given up already and probably a 1/3 of you never set any new goals because you may think it is silly. To those people who feel setting a goal is silly needs to understand that without an objective … [Read more...]

Your Business’ Naughty and Nice List

naughty nice

If I ask you how 2012 was for you and for your business, what would you say? Great? Good? Brutal? The reason I am putting this out is that this is the time when the pundits all begin their lists of the “Best of 2012” and we somehow feel if we do not do the same, then the year does not end correctly. Businesses will look at their balance sheet or their sales targets to decide if 2012 was a good year. Personally, we … [Read more...]

The Most Important Strategy For Your Business in 2013

Reputation Management Strategy

In the immortal words of Pete Townsend of The Who: Who are you? I really want to know Who are you? I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their online reputation will be in regards to their success in 2013. Simply put, if consumers cannot find who you are and how you take care of your customers very easily … [Read more...]

What To Do With “Big Data”?

Big Data: Management Strategy

Over the past few weeks, articles I have read and some events I have attended have been focusing on the theme of “Big Data.” Multiple authors and speakers discussed how the need for big data was coming in many industries so that owners could manage their businesses more effectively. The comments ranged from utilizing this data in terms their website analytics to provide a better experience for their visitors. We saw … [Read more...]