Recently, while teaching a class at Northwood University, a student of mine asked me this question in regards to automotive service on a dealership’s website he was reviewing. “What do you mean?” I asked. “Well”, he said, “the service page on their...
I was listening to my good friend Michael Cirillo and Robert Wiseman’s podcast, The Dealer Playbook the other day. The topic was content marketing and their guest on Episode #49 was Marcus Sheridan who spoke about how a business’s website content should be the...
As I finished up my presentation at the UAAMG conference on Unified Marketing, a few of the dealers in the audience asked to sit down with them to discuss this one on one. Defining your “Why Buy From Me” marketing message as unique. We broke off to the side of the...
My goal with this blog is to help businesses and individuals connect.
I want to connect ideas on marketing, training and personal development and make these ideas accessible for organizations and people so they perform better.
I am blessed to have great support from my team at PCG Companies but most importantly I have a great wife and boys to keep reminding me what is important.