Businesses are realizing: Marketing has gotten incredibly complex. Customers are encountering your company’s message across multiple platforms:
Offline: Radio, TV, Newspapers, Print Ads, Mail
Online: Websites, Reviews, Blogs, Social Media
In-Store: Employees, Banners, Signs, Word of Mouth
And the list keeps growing. If your message is not connected and consistent through all of these channels you’re wasting marketing dollars. This book with show you the strategies necessary in order to compete in today’s marketplace. You company’s ability to grow and succeed long term depends on it.
Glenn Pasch, Troy Spring and Tracy Myers will share their expertise and strategies to help you connect your message with customers wherever they find you. If you are interested in learning how to maximize your efforts from marketing to customer retention then this is the book for you.
If your vision to create a world-class experience for consumers at your dealership has not yet fully manifested, this book provides tactical advice to achieve that goal. If you want to enhance your current sales processes to engage with car shoppers using the internet, this book is the blueprint to do so.
Outlines the structure, strategy, and processes needed to sell more cars in a time where a high percentage of consumers are using the Internet to research and purchase a vehicle. This book has been translated into 4 languages and is now in it’s 5th edition.