Making Ideas Accessible

Personal Accountability: Are You a “Tomorrow” Person?

accountability

Are you wondering why you cannot seem to get things done? Are you constantly setting goals but waiting to begin? Are you putting off till tomorrow any big decisions? You're accountability may be living in the land of tomorrow when you need to be in the here and now. … [Read more...]

Fixed Operations Departments Need Some Digital Love

automotive service

Working with dealerships across the US and internationally, I have noticed a scenario is common across almost every single one of them with very few exceptions.  Service and parts, or Fixed Operations departments are the top revenue driver for most dealerships but it is given the least marketing resources to grow. I think most of the struggle is that dealers do not know how to expand their marketing efforts outside of … [Read more...]

2015 Road for Digital Marketing Success.

Digital Marketing

Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year and what I feel dealers needs to focus on in the coming year. We have seen a movement where transparent reporting of vendor data has been a topic of much discussion. Privacy of Dealer data also was one of the main topics at a few conferences as well. A shorter sales process has been discussed … [Read more...]

Tis the Season for Changing Vendors: But Should you?

vendors

Every year, as the calendar flips to holiday season, there is another ritual that happens in every personal and business life. Resolutions. Changes. New goals. Changing Vendors. Now I am always a proponent of review and change when needed, but too often I am asked about change, especially a change in a vendor, but what I find is the change is happening for change sake, or even worse, done by “gut” feel instead of data … [Read more...]

Why Are You Outsourcing Your Reputation

Reputation management is the new outsourced service for businesses. There is a new cottage industry of vendors that have risen up to say that they will handle your reputation. Maybe they have called you to say that you do not have to worry, they will watch what others say, they will reach out to your customers, they will answer for you and you don’t have to worry about any of this anymore. Does something seem odd about … [Read more...]

Leadership in the Dealership: Podcast

Leadership

I wanted to thank the folks at Motocar Marketing for having me as a guest on their podcast discussing Leadership needs in the Automotive Dealership today. Here is part of the podcast. You can listen to it in it's entirety by clicking here.   So now let’s get into the main segment today. I’m talking with Glenn Pasch from PCG Digital Marketing. Here is the interview. Ashley: Welcome, Glenn, to the Motorcar … [Read more...]

Why No Customer Service Skills Training for the Most Important Employee?

In working with automotive dealerships as I do, I am frequently asked where some of the biggest opportunities are. “How can I see the biggest impact right now?” “What do I have to spend or change to increase my sales?” And other questions like that.  It is funny that many leaders look beyond what is right in front of them in terms of customer service skills when searching for success. Remember that all of the marketing … [Read more...]

Closing Ratio 101: Stop Being a Lead Junkie

Closing Ratio

Are you a lead junkie? Are you addicted to testing every lead source that someone throws in front of you? Are you always asking others for that secret lead source that will solve all of your closing ratio problems? Is it time for an intervention?  Is it time to stand up and say, “I am a lead junkie and I need help”? I have been asked these questions many times by automotive dealerships: “Which is the best lead source?” … [Read more...]

The Routine of Success

success routine

I purposely took a week off from writing. Part because of a brutal cold, but also part because this topic took a bit longer to digest: creating or changing an effective routine that aligns with your success. Routine. This is not a word many of us like to think about, but every single successful person or business follows a routine each and every day. Without knowing it, we live within structured schedules set by … [Read more...]

“5 Steps to Being a Great Leader” ? It’s Not That Simple

Leader

Being a true leader  is not easy. It is not a simple math equation where when you add two parts you come up with the same number every time. Leadership is messy at times. It is making the hard decisions. It is seeing two steps ahead of everyone else’s view. And when the team is arguing over what is in front of them, it is up to the leader to calm them and get them where they need to be Leadership takes the blame for … [Read more...]