Business Strategy Blog- Management Trainer- Conference Speaker
Right now, hundreds of consumers are looking for the product or service you provide in your area. These same people are having a hard time choosing because what they are finding online are: • Confusing marketing messages • Similar marketing messages • Catchy tag lines They really do not know who to trust or who to do business with until something stands out where they want to take action. If they can't find … [Read more...]
This past weekend I was honored to attend a friend’s wedding and in listening to the couple’s story on how they met you could feel that the room was inspired by their happiness. For myself, who is a little further down the path of marriage, it reminded me of the importance of keeping focused on why I married my wife. All of the wonderful things she brings to my life that can easily get taken for granted in the … [Read more...]
Many of us may remember the famous campaign message Bill Clinton used. “It is the economy, stupid!” So to all of you running a business, I say, “You are the message, stupid.” … [Read more...]
I recently read the autobiography of Chris Kyle, the most lethal sniper in US military history. What struck me was his description of the different weapons and what they were used for. Each weapon had a different purpose for its use. It struck me that many companies use the wrong marketing “weapons” to get their message across. … [Read more...]
Too many times when marketing managers or sales managers begin to focus on digital marketing they become confused with what they have to do. Their first thought is that all of their previous experience in sales or marketing has to completely change in order to be successful online. In my opinion, this is the wrong assumption. … [Read more...]
There is an age-old truth in business that it is easier to keep a client than to find a new one. The one problem is that no one took the opportunity tell you how to keep the client. Many say, “What can I do besides delivering my service or product as expected?” And therein lies the problem. … [Read more...]
I was a working actor in New York City for many years. While I was networking or on the audition circuit, I was always puzzled by a certain phenomenon that I encountered. I would run across other people who said they were in the same business at events or at parties and they always let others know they were an “Actor.” Why is this odd? New York is filled with actors. Let me explain. … [Read more...]
According to Wikipedia the definition of customer service is: "Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation." Although great customer service is a focus of every business, lack of focus in the execution of these activities will deliver something far below what management had … [Read more...]
As we head towards the end of Q1 in 2013, I asked my team to reach out to customers to ask the question, “What do we do differently than others in our field that keeps you a customer?” The answers were very pleasing. “You answer the phone.” “You are always available.” “You help me understand what you do.” “You never seemed satisfied with current results.” As a service organization that … [Read more...]
Currently the CEO and Partner of PCG Digital Marketing and PCG Consulting which works with executive management and internal teams to develop new strategies around Digital Marketing initiatives that will enable businesses to achieve their desired objectives and priorities.
I am a writer, National Speaker and Trainer and I am blessed to have great support at PCG but most importantly I have a great wife and boys to keep reminding me what is important.