Making Ideas Accessible

About Glenn Pasch

I am currently the CEO and Partner of PCG Digital Marketing and PCG Consulting which works with businesses and their employees to improve their success through Digital Marketing initiatives, strategy and process training. My goal is to educate through my Accessible Leadership Blog as well as Speaking both in the US and Internationally. I am blessed to have great support at PCG but most importantly I have a great wife and boys to keep reminding me what is important.

4 Reasons Why Focusing on Competition Kills Business

defeating competition

Too often I hear business leaders bemoan their competition. Their competition is the reason they are losing market share. Their competition is the reason they cannot attract customers. Their competition is this or that and on and on it goes I am here to tell you that your competition should not be the focus of your efforts. Now I know that sounds simple. Easy to do but with the outbreak of social media, many times … [Read more...]

How 10-Year-Old Pitchers Can Help Train Your Team

training

My son’s baseball team was having trouble getting the ball over the plate when they pitched. The coach asked me to see if I could help. When I asked the kids what their job was, they said, “To strike out the batters”. I asked them if the coach ever said that. They said, “No, but that is the pitcher’s job”. I needed to get them away from this results only mindset and focus on a few basic things they could control. My … [Read more...]

“Is That What You Meant?”: Why Communication Skills Stink

communication skills

I will preface this article with a confession. I was as guilty of poor communication skills as the next leader. I have improved immensely over time with a lot of focus and gentle “reminders” from my teams, so if you are to be successful, you need to understand how poor communication is wasting time and money. I am not sure why proper communication skills or public speaking is not taught in schools at an early age. I … [Read more...]

Three Interview Tips I Wish Schools Taught

interview tips

It is very humbling for me, when I realize that others appreciate my writing. I recently had the father of a teammate from my son’s baseball team mention that he likes my blogs and recently read the article, on interview tips.  “Did My Potential Employer See That?” regarding why your online “Google” search trumps your written resume. As we were speaking he asked me if I would be interested in speaking at an upcoming … [Read more...]

The Myth of Time Management

time management

I went to Amazon and typed in “Time Management” under books and this came up. 135,890 results for Books : "time management"   Really? Over 135K books on this subject yet many folks still complain that they have too little time to get things done. I was one of those who would always be interested to read the next book on this subject and even wrote articles on how to be more productive. I have come to realize that I … [Read more...]

Cut The Digital Marketing BullS**t

digital marketing

For those who may know me, I am a pretty easygoing person. Very rarely do I get caught up in the drama of the digital marketing industry.  My main focus in on delivering value to my customers. But over the last few weeks, I have been astounded at the amount of digital BS that some customers are being served by their vendors. Let me first set the stage with a few basics I believe. … [Read more...]

For Leaders: Why Failure is Still a Dirty Word

leadership failures

Most of my writing is generated from two areas: my own interactions with the world/staff/family or from discussions with clients, either current or potential. I still encounter a struggle from business leaders or even people in my day-to-day life to say they failed at something. There is still such a stigma when it comes to failure. I know from my seat as a leader, it took me a long time to be able to just say, “that I … [Read more...]

“Did My Potential Employer See That?”

interview process

My company has been interviewing candidates to join our team due to our growth. That is great news for us and I am looking forward to meeting some of the final candidates. I have written some articles in the past about the interview process of today, and what I look for in a candidate. I have also reviewed some mistakes candidates make during the process. My purpose with this little rant is there is still a lack of … [Read more...]

“Are You Selling Me Away from You?”

selling

I had a very interesting conversation with a prospective customer today. I was taken aback by a few things he said, one of which was “It sounds like you are trying to convince me not to take your services. You are selling me away from you.” I laughed because I wasn’t trying to do that, but I wanted to put the ball in his court so he made the decision he was happy with, not one that I convinced him to make. … [Read more...]

4 Ways to Improve Poor Execution for Better Results

execution

3 am wide-awake and your mind won’t shut off. No sleep coming for the next few hours from worry about why a project is not going well. Why are you not executing on what your well-laid plans told you would happen. Who is to blame? You? Your Team? Both? Frustration everywhere…what to do? Damn, here comes the sun and off to work with the wrong energy and approach. Every manager or leader worth their salt, including … [Read more...]