Making Ideas Accessible

About Glenn Pasch

I am currently the CEO and Partner of PCG Digital Marketing and PCG Consulting which works with businesses and their employees to improve their success through Digital Marketing initiatives, strategy and process training. My goal is to educate through my Accessible Leadership Blog as well as Speaking both in the US and Internationally. I am blessed to have great support at PCG but most importantly I have a great wife and boys to keep reminding me what is important.

The Myth of Time Management

time management

I went to Amazon and typed in “Time Management” under books and this came up. 135,890 results for Books : "time management"   Really? Over 135K books on this subject yet many folks still complain that they have too little time to get things done. I was one of those who would always be interested to read the next book on this subject and even wrote articles on how to be more productive. I have come to realize that I … [Read more...]

Cut The Digital Marketing BullS**t

digital marketing

For those who may know me, I am a pretty easygoing person. Very rarely do I get caught up in the drama of the digital marketing industry.  My main focus in on delivering value to my customers. But over the last few weeks, I have been astounded at the amount of digital BS that some customers are being served by their vendors. Let me first set the stage with a few basics I believe. … [Read more...]

For Leaders: Why Failure is Still a Dirty Word

leadership failures

Most of my writing is generated from two areas: my own interactions with the world/staff/family or from discussions with clients, either current or potential. I still encounter a struggle from business leaders or even people in my day-to-day life to say they failed at something. There is still such a stigma when it comes to failure. I know from my seat as a leader, it took me a long time to be able to just say, “that I … [Read more...]

“Did My Potential Employer See That?”

interview process

My company has been interviewing candidates to join our team due to our growth. That is great news for us and I am looking forward to meeting some of the final candidates. I have written some articles in the past about the interview process of today, and what I look for in a candidate. I have also reviewed some mistakes candidates make during the process. My purpose with this little rant is there is still a lack of … [Read more...]

“Are You Selling Me Away from You?”

selling

I had a very interesting conversation with a prospective customer today. I was taken aback by a few things he said, one of which was “It sounds like you are trying to convince me not to take your services. You are selling me away from you.” I laughed because I wasn’t trying to do that, but I wanted to put the ball in his court so he made the decision he was happy with, not one that I convinced him to make. … [Read more...]

4 Ways to Improve Poor Execution for Better Results

execution

3 am wide-awake and your mind won’t shut off. No sleep coming for the next few hours from worry about why a project is not going well. Why are you not executing on what your well-laid plans told you would happen. Who is to blame? You? Your Team? Both? Frustration everywhere…what to do? Damn, here comes the sun and off to work with the wrong energy and approach. Every manager or leader worth their salt, including … [Read more...]

Welcome to the On Demand Society

on demand society

I was listening to Brian Solis's new podcast, Context Matters, and he mentioned the term “On Demand Society” when discussing Uber and its effect on not just business, but the economy in general. His point was that this ever-growing desire from consumers— to have things at their fingertips— is changing business as we know it. What struck me is how this desire for on-demand services will affect every business in the future. … [Read more...]

3 Checkup Tips to Improve Customer Experience

customer experience

As you are reading this article, we are already a month into the New Year. You may find yourself still with a warm glow from celebrating a great 2014 or a little more motivated to recover from some disappointment. Now is the time to let the past go, focus on what you can control, and create an exceptional customer experience in 2015. Before you head any further into the year, I think every business should give its … [Read more...]

Targeting the Root Issue of Employee Performance

employee performance

Every month there are managers reviewing their employee’s performance. At this time, statistics are viewed, metrics are measured and either the manager is happy or disappointed. What follows next is usually the “pep” talk. This is where the manager will tell the employee, “great job, let’s do it again” or “We need you to pick up your numbers.” In both cases, the employee walks away and has no idea what to do. They go … [Read more...]

Q & A: How to Unify Your Marketing Message

marketing message

As I finished up my presentation at the UAAMG conference on Unified Marketing, a few of the dealers in the audience asked to sit down with them to discuss this one on one. Defining your “Why Buy From Me” marketing message as unique. We broke off to the side of the room and I asked them each to tell me what could they say in their marketing that made their dealership unique. A few things that came up were: … [Read more...]