Making Ideas Accessible

About Glenn Pasch

I am currently the CEO and Partner of PCG Digital Marketing and PCG Consulting which works with businesses and their employees to improve their success through Digital Marketing initiatives, strategy and process training. My goal is to educate through my Accessible Leadership Blog as well as Speaking both in the US and Internationally. I am blessed to have great support at PCG but most importantly I have a great wife and boys to keep reminding me what is important.

Band-Aids Don’t Fix Broken Processes

broken processes

When I was looking to improve my golf game (I could hack my way around the course but it was ugly) my coach asked me what my end goal was. Did I want him to provide a Band-Aid for my game or did I really want to learn how to play golf. I asked him what he meant by that. He told me that he could give me a few tips, (band aids) that would make me feel better today but I would never really get better long term. I would … [Read more...]

Is Your Website Content The Wikipedia for Your Industry?

website content

I was listening to my good friend Michael Cirillo and Robert Wiseman’s podcast, The Dealer Playbook the other day. The topic was content marketing and their guest on Episode #49 was Marcus Sheridan who spoke about how a business’s website content should be the Wikipedia for consumers in their industry. While I may disagree about being Wikipedia, I think many websites fall short of this content goal. They provide very … [Read more...]

4 Reasons Why Focusing on Competition Kills Business

defeating competition

Too often I hear business leaders bemoan their competition. Their competition is the reason they are losing market share. Their competition is the reason they cannot attract customers. Their competition is this or that and on and on it goes I am here to tell you that your competition should not be the focus of your efforts. Now I know that sounds simple. Easy to do but with the outbreak of social media, many times … [Read more...]

How 10-Year-Old Pitchers Can Help Train Your Team

training

My son’s baseball team was having trouble getting the ball over the plate when they pitched. The coach asked me to see if I could help. When I asked the kids what their job was, they said, “To strike out the batters”. I asked them if the coach ever said that. They said, “No, but that is the pitcher’s job”. I needed to get them away from this results only mindset and focus on a few basic things they could control. My … [Read more...]

“Is That What You Meant?”: Why Communication Skills Stink

communication skills

I will preface this article with a confession. I was as guilty of poor communication skills as the next leader. I have improved immensely over time with a lot of focus and gentle “reminders” from my teams, so if you are to be successful, you need to understand how poor communication is wasting time and money. I am not sure why proper communication skills or public speaking is not taught in schools at an early age. I … [Read more...]

Three Interview Tips I Wish Schools Taught

interview tips

It is very humbling for me, when I realize that others appreciate my writing. I recently had the father of a teammate from my son’s baseball team mention that he likes my blogs and recently read the article, on interview tips.  “Did My Potential Employer See That?” regarding why your online “Google” search trumps your written resume. As we were speaking he asked me if I would be interested in speaking at an upcoming … [Read more...]

The Myth of Time Management

time management

I went to Amazon and typed in “Time Management” under books and this came up. 135,890 results for Books : "time management"   Really? Over 135K books on this subject yet many folks still complain that they have too little time to get things done. I was one of those who would always be interested to read the next book on this subject and even wrote articles on how to be more productive. I have come to realize that I … [Read more...]

Cut The Digital Marketing BullS**t

digital marketing

For those who may know me, I am a pretty easygoing person. Very rarely do I get caught up in the drama of the digital marketing industry.  My main focus in on delivering value to my customers. But over the last few weeks, I have been astounded at the amount of digital BS that some customers are being served by their vendors. Let me first set the stage with a few basics I believe. … [Read more...]

For Leaders: Why Failure is Still a Dirty Word

leadership failures

Most of my writing is generated from two areas: my own interactions with the world/staff/family or from discussions with clients, either current or potential. I still encounter a struggle from business leaders or even people in my day-to-day life to say they failed at something. There is still such a stigma when it comes to failure. I know from my seat as a leader, it took me a long time to be able to just say, “that I … [Read more...]

“Did My Potential Employer See That?”

interview process

My company has been interviewing candidates to join our team due to our growth. That is great news for us and I am looking forward to meeting some of the final candidates. I have written some articles in the past about the interview process of today, and what I look for in a candidate. I have also reviewed some mistakes candidates make during the process. My purpose with this little rant is there is still a lack of … [Read more...]