Making Ideas Accessible

About Glenn Pasch

I am currently the CEO and Partner of PCG Digital Marketing and PCG Consulting which works with businesses and their employees to improve their success through Digital Marketing initiatives, strategy and process training. My goal is to educate through my Accessible Leadership Blog as well as Speaking both in the US and Internationally. I am blessed to have great support at PCG but most importantly I have a great wife and boys to keep reminding me what is important.

Management Dilemma: Doing $10/hr Jobs vs. Doing $100/hr Jobs?

Leadership Skills

One of my early mentors always asked me, “Do you know the value of your time?” This question is a huge management dilemma for many managers and leaders today. For some time that question perplexed me, because as an entry-level employee I understood it only in a literal sense. As the years have passed and my role has changed to where I am running a company, this question has become more insightful for me. The answer at … [Read more...]

Success Strategy and Employee Performance

employee performance

How does your dealership determine their strategy for success?  I have heard and seen first hand many cases where a new initiative or goal is relayed from upper management without any strategy or specific processes to follow. Just a demand for improved employee performance. Sound familiar? This failed process of communication leaves it up to each employee to guess what changes need to happen. This leads to time and … [Read more...]

Business Success: Move the 60%

business success

How do I increase my team’s productivity? How do I increase my sales? Why isn’t my revenue increasing? How many of these questions have you asked yourself? Business success depends on improving your team’s performance which can be daunting, especially if you have a large team where you have your superstars and you have your low performers. The question you should be asking is, “Whom should I spend my time … [Read more...]

Customer Service and a “Need For Speed”

Customer Service

Remember the Tom Cruise quote from Top Gun. “I have a need for speed”. Well businesses need to embrace that same concept when designing their customer service strategy. We all have seen “Customer Service” as a big buzzword used in marketing strategies by companies. We see claims about their focus of customer service being a priority, or how they treat every customer with great care but when you read customer service … [Read more...]

Why is Change so Hard For My Employees?

Employee Change

There are many reasons why change is hard for your employees. According to many personality profiles the % of risk takers or even those who will embrace change is around 25%- 30% at most. That leaves 7 out of 10 employees who would rather not change. So what happens when business processes must change in a company? As I have worked with many teams to help improve their performance, the reasons they have given me … [Read more...]

Management Skills: Leader or Authority Figure

management skills

We so often hear the term leader being thrown around so casually as if anyone can be considered a leader. Many employees assume that those in charge of a project or a department or even the whole company are a leader just because they have authority. It made me think of past managers I worked with or worked on grooming to become managers. Many fell short of attaining true leadership skills because they were more … [Read more...]

Automotive Digital Marketing Education: What is Needed.

Automotive Digital Marketing

Fact: 80-90% of shoppers going online before contacting a dealership. Fact: A dealership’s online presence is now their most important marketing initiative. Fact: Digital Marketing spending is now increasing as a portion of total marketing budgets. Fact: Dealer Principles and GMs dread conversations about Digital Marketing. SEO, SEM, Video Pre-roll, Adwords Analytics, Optimization, Rich Snippets and the names … [Read more...]

Spend More Money or Refine My Employee Processes?

employees processes

“There are two ways to sell more. Increase your marketing budgets by twofold or refining the employee processes in place, thus becoming more efficient with money you currently spend. Which would you feel comfortable doing?” I posed this question to a group of dealership executives during a training session I delivered. Of course the unanimous answer was to refine employee processes to be more efficient but then the … [Read more...]

Are Your Vendor Partnerships Impacting Your Success?

How To Improve Your Vendor Partnership

There seems to be a growing disconnect between customers and their vendors. It seems these vendor partnerships have a flaw. Whose responsibility is it to educate the customer on the results of services delivered? The reason I am raising this question is that I have been reading a lot of things online and in forums from customers who are complaining about the lack of transparency with their vendor’s results. Customers are … [Read more...]

Successful Employees Start With You

successful employees

I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful team. As the audience filed out, a GM of a dealership pulled me aside and asked if he could ask me some questions. We found a few seats in the hallway of the hotel and proceeded to chat. He asked me if I could explain what the difference was between successful employees and an unsuccessful ones.  I looked at him … [Read more...]