Making Ideas Accessible

About Glenn Pasch

I am currently the CEO and Partner of PCG Digital Marketing and PCG Consulting which works with businesses and their employees to improve their success through Digital Marketing initiatives, strategy and process training. My goal is to educate through my Accessible Leadership Blog as well as Speaking both in the US and Internationally. I am blessed to have great support at PCG but most importantly I have a great wife and boys to keep reminding me what is important.

Closing Ratio 101: Stop Being a Lead Junkie

Closing Ratio

Are you a lead junkie? Are you addicted to testing every lead source that someone throws in front of you? Are you always asking others for that secret lead source that will solve all of your closing ratio problems? Is it time for an intervention?  Is it time to stand up and say, “I am a lead junkie and I need help”? I have been asked these questions many times by automotive dealerships: “Which is the best lead source?” … [Read more...]

The Routine of Success

success routine

I purposely took a week off from writing. Part because of a brutal cold, but also part because this topic took a bit longer to digest: creating or changing an effective routine that aligns with your success. Routine. This is not a word many of us like to think about, but every single successful person or business follows a routine each and every day. Without knowing it, we live within structured schedules set by … [Read more...]

“5 Steps to Being a Great Leader” ? It’s Not That Simple

Leader

Being a true leader  is not easy. It is not a simple math equation where when you add two parts you come up with the same number every time. Leadership is messy at times. It is making the hard decisions. It is seeing two steps ahead of everyone else’s view. And when the team is arguing over what is in front of them, it is up to the leader to calm them and get them where they need to be Leadership takes the blame for … [Read more...]

Digital Marketing Education? Isn’t That Why I Hired You?

Digital marketing education

This post was inspired by a conversation I had with a client. I was speaking to him about the importance of digital marketing education and why he should send some employees to our Digital Marketing Education classes we were holding. His response was, “I have no time to learn about this. That’s why I hired you”. Now at first it seemed odd and I thought he might have a point. It is not as if I quiz my lawn care guy … [Read more...]

Marketing Budget and ROI: What is the Right Mix

marketing budget

Watching a master bartender mix cocktails is a thing of beauty. Knowing the perfect blend of ingredients needed to deliver a flawless product is a skill that is envied by others. So too does the marketing manager strive for the perfect mix of budget allocations so that they can deliver the best ROI of dollars spent. What is the right percent of my marketing budget to spend on traditional marketing? … [Read more...]

Management Dilemma: Doing $10/hr Jobs vs. Doing $100/hr Jobs?

Leadership Skills

One of my early mentors always asked me, “Do you know the value of your time?” This question is a huge management dilemma for many managers and leaders today. For some time that question perplexed me, because as an entry-level employee I understood it only in a literal sense. As the years have passed and my role has changed to where I am running a company, this question has become more insightful for me. The answer at … [Read more...]

Success Strategy and Employee Performance

employee performance

How does your dealership determine their strategy for success?  I have heard and seen first hand many cases where a new initiative or goal is relayed from upper management without any strategy or specific processes to follow. Just a demand for improved employee performance. Sound familiar? This failed process of communication leaves it up to each employee to guess what changes need to happen. This leads to time and … [Read more...]

Business Success: Move the 60%

business success

How do I increase my team’s productivity? How do I increase my sales? Why isn’t my revenue increasing? How many of these questions have you asked yourself? Business success depends on improving your team’s performance which can be daunting, especially if you have a large team where you have your superstars and you have your low performers. The question you should be asking is, “Whom should I spend my time … [Read more...]

Customer Service and a “Need For Speed”

Customer Service

Remember the Tom Cruise quote from Top Gun. “I have a need for speed”. Well businesses need to embrace that same concept when designing their customer service strategy. We all have seen “Customer Service” as a big buzzword used in marketing strategies by companies. We see claims about their focus of customer service being a priority, or how they treat every customer with great care but when you read customer service … [Read more...]

Why is Change so Hard For My Employees?

Employee Change

There are many reasons why change is hard for your employees. According to many personality profiles the % of risk takers or even those who will embrace change is around 25%- 30% at most. That leaves 7 out of 10 employees who would rather not change. So what happens when business processes must change in a company? As I have worked with many teams to help improve their performance, the reasons they have given me … [Read more...]